Amsterdam ArtWalk is a project designed for art fanatics who prefer to discover on their own the hidden gems preserved in small art galleries on both sides of the street that begins at Rijksmuseum, in Amsterdam. The concept prototype maps these private art galleries that are easily missed by tourists, but are equally fascinating. While almost everyone has an access to digital or printed maps, these rare spots aren’t easy to find unless one is looking for it.
One can access this guide by simply scanning a QR code, which can be found on display translites around the museum.
Project done as a part of the MA Communication Design course at Kingston School of Art.