About me

Living in London. Native of New Delhi. Loves art. Moved by history. Believes in clean, innovative & functional design, that stimulates the mind and heart alike. Ardent Learner. Enjoys working in a team.

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Projects

• 8

  Elements 2018Elements 2018 is the end-of-year degree show for MA Communication Design from Kingston School of Art for the Class of 2018. Organised in September, the exhibition showcased 42 multi-disciplinary works of students from the batch at Gallery Different in Central London. Inspired by the periodic table of elements, the theme and design for the show enunciates the spirit of collaboration through its concept, while focusing on the distinct quality of individual elements. The website takes up the look
• EktaraEktara makes handcrafted crocheted and knitted toys & accessories, while providing livelihood to women artisans in the rural parts of North India. Business expansion and entry into an urban retail market required a brand thought. And to best express that thought, we started with packaging & identity.
• Animal FarmThe project is a part of Book Cover Design competition for Penguin 2018 Student Design Award (Adult Fiction): Animal Farm by George Orwell. The chant of the sheep The idea for the cover takes inspiration from the sheep chant, which in the beginning of the book is “Four legs good! Two legs bad!” and by the end of the story changed to “Four legs good! Two legs better!”. For me, the chant symbolises the evolution in the nature of the animals of the farm. The brush style typographic approach calls t
• Shoonya GharThis catalogue was designed in conjunction to the contemporary Indian artist Sudharshan Shetty’s solo exhibition ‘Shoonya Ghar’ in the year 2016 at the National Gallery of Modern Art, New Delhi.
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  For the Love of MoviesIn the world of movies, there is one art form that has grown to attain mass appreciation, Minimalist Posters. 'For the Love of Movie' is a campaign that takes on that form, and a journey of a new look for PVR Cinemas, the biggest chain of multiplexes in India, begins.
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  Amsterdam ArtWalkAmsterdam ArtWalk is a project designed for art fanatics who prefer to discover on their own the hidden gems preserved in small art galleries on both sides of the street that begins at Rijksmuseum, in Amsterdam. The concept prototype maps these private art galleries that are easily missed by tourists, but are equally fascinating. While almost everyone has an access to digital or printed maps, these rare spots aren’t easy to find unless one is looking for it. One can access this guide by simply s

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Work history

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Visual DesignerPollen8
Jan 2019London, United KingdomFull Time
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Project LeadItu Chaudhuri Design
Apr 2014 - Apr 2017New Delhi, IndiaFull Time
Worked on various packaging, branding, publication and web design projects. Effectively collaborated with clients to create vision, conceive designs and consistently meet deadlines & requirements. Learnt to supervise printing and design production teams across different mediums, to achieve desired outputs.

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Skills

• Branding
• Graphic Design
• Logo Design
• Photoshop
• Editorial Design
• Packaging Design
• Typography
• Print Design
• Digital Design
• Layout Design

Education

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MA Communication DesignKingston School of Art & Design
Sep 2017Kingston upon Thames, United Kingdom
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BA in Fine Arts (Animation)Amity School of Fine Arts
May 2006 - Apr 2010Noida, India

Awards

Future Impact / Health and WellnessD&AD
‘Medicode’ combines mobile technology with design thinking to explain essential information about medical drugs. Using a mobile-friendly microsite, Medicode combines written explanations with universally-recognised pictograms to provide information. Medicode can help and empower large customer segment in India. It can help them make better informed decisions about their health and in turn benefit all stakeholders.