In the world of movies, there is one art form that has grown to attain mass appreciation, Minimalist Posters. 'For the Love of Movie' is a campaign that takes on that form, and a journey of a new look for PVR Cinemas, the biggest chain of multiplexes in India, begins.
The idea was not just limited to movie posters but also extended to indoor communications at every touchpoint.
Studio Tree Design
Partner-in-charge Arnab Chatterjee | Senior Art Director Nikhil Kulkarni | Art Direction & Design Development Neha Bajaj | Copy Writer Udit Sen & Saurabh Sood
