About me

Passionate writer. Loves to talk. Film fanatic. Ardent learner. Embraces a challenge. Enjoys working in a team. Believes in precise and innovative communication that stimulates the mind & heart alike.

PostsProjectsExperienceTeam

Projects

• 1

  Connoisseur's DreamEstablished in 1953, The Tea Board of India promotes the cultivation, processing, and domestic trade as well as export of tea from India. This print campaign was crafted as part of a multi-agency pitch to promote Assam Tea across various English speaking countries. Highlighting the tea's careful curation and acknowledging its high quality with the title of "Champagne of Teas".

Projects credited in

• 1

  For the Love of MoviesIn the world of movies, there is one art form that has grown to attain mass appreciation, Minimalist Posters. 'For the Love of Movie' is a campaign that takes on that form, and a journey of a new look for PVR Cinemas, the biggest chain of multiplexes in India, begins.

Work history

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Creative Team Leader - CopyMcCann Worldgroup
Aug 2019 - Oct 2019Mumbai, IndiaFull Time
In my short time at McCann, I had the opportunity to work on two national campaigns for MasterCard to overhaul their contactless card vertical.
CopywriterLeo Burnett
Sep 2017 - Apr 2019Mumbai, IndiaFull Time
- Conceptualised and scripted multiple quarterly campaigns for McDonald’s. - Launched McDonald's India's biggest green initiative by penning an animated short. - Won the Pediasure account for India in a multi-agency pitch. - Named on the Leo Burnett A-Team 2018. - Ran a national campaign to reinvigorate the loyal fans of Happy Meal Toys

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Skills

• Creative Writing
• Ad Campaigns
• Ad Copywriting
• Script Writer
• Commercial Writing
• Ad Concept
• Script Editing
• Digital Advertising
• Blog Writing

Education

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Master of ArtsKingston University
Oct 2019London, United Kingdom
MA Media & Communication with Professional Placement The course includes the following modules: Media & Globalisation New Media: Theories, Approaches & Applications Television Production Cinematic Animals: Monsters, Beasts and Humans on Film
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Bachelors in Electronics and Communication EngineeringManipal University
Aug 2007 - Jul 2011Manipal, Karnataka, India

Awards

D&AD Future Impact Pencil / Impact / Product / Health and WellnessD&AD
Designed for creative leaders working towards sustainable change, Future Impact category at D&AD Awards is a 12-month programme of mentoring, training and visibility for winners