Connoisseur's Dream
Established in 1953, The Tea Board of India promotes the cultivation, processing, and domestic trade as well as export of tea from India. This print campaign was crafted as part of a multi-agency pitch to promote Assam Tea across various English speaking countries. Highlighting the tea's careful curation and acknowledging its high quality with the title of "Champagne of Teas".
A treasure found only in Darjeeling, enriched for 200 years.
Handpicked specially for you.
First planted in the early 1800s, the incomparable quality of Darjeeling Teas has been savoured by connoisseurs all over the world. The aroma lingers with a treasure only found in the misty mountain air, and for a whiff of it, visit a café near you.
Blooms in the mountains at 7000 feet, but you'll taste the paradise anywhere.
Handpicked specially for you.
Every morning, as the mist rises from the mountains, tea pluckers make their way up towards the fabled gardens that produce the highly prized black teas of Darjeeling. A heavenly taste you can experience at a café near you.
It took us centuries to master a royal blend. Fortunately, it'll take you only one brew.
Handpicked specially for you.
With a rare fragrance that fills the senses, Darjeeling Tea, truly is a treasured icon of India's cultural heritage. Perfected through ages, the plantations give birth to the rarest, most exquisite tea ever produced. All you need to experience it, is go to a café near you.
Journey to the top of the world, and back in 5 minutes.
Every morning, as the mist rises from the mountains, tea pluckers make their way up the steep mountain paths towards the fabled gardens that produce the highly prized black teas of Darjeeling. Experience the serenity of the mountains in the comfort of your home with Darjeeling Tea.
From the land of Ayurveda, comes the remedy of the soul.
The beautiful Nilgiri Hills give birth to the fragrant cup of tea, a balanced blend of flavour and body, making Nilgiri tea, a 'blender's dream'. The Nilgiri Hills, renowned for its Ayurveda remedies, now bring you a remedy for the soul and a truly flavoured tea for a blissful morning.
Centuries old craft. A connoisseur's dream. And not everyone's cup of tea.
Sourced from the rolling plains of Assam, soaked by the flow of the Brahmaputra river, the rich strong malty flavour of Assam tea is crafted by the loamy soil, unique climate and dense rainfall. Assam is a land that protects and preserves. Even more so when it involves the richness of world's favourite morning beverage for over two centuries.