An independent music ensemble founded in 1988, the Amsterdam Sinfonietta has an international reputation and a repertoire encompassing everything from baroque to contemporary music. Prompted by a desire to broaden their audience and refresh their public profile, the string orchestra appointed Studio Dumbar to renew their visual identity.
We created a distinctly modern identity driven by a bold logotype and typographic palette, the implementation of which remains consistent across all communications. Beyond these core elements the identity is free to evolve, with colour palettes and illustrations reflecting the ensemble’s diverse repertoire, as well as the rich and varied nuances of music in general. With each poster responding graphically to the performance’s musical themes, this award-winning series continues to produce remarkable imagery whilst retaining a signature style.