AN EDITORIAL ON WOMEN, ADVERTISING AND SOCIAL MEDIA

A written 10,000 word thesis alongside a designed and printed publication. This publication focuses on women and the way they were represented in adverts within the ‘60s and the ways in which they are currently displayed on social media platforms such as Instagram. The concept of unachievable body standards comes from the way women are photographed within mainstream media. This is often inspired by high profile celebrities or influencer’s, which as a result feed the ‘Male Gaze’. The design of this thesis aims to remove the ‘Male Gaze’, through the hidden images within the French folds.