AND/OR John Lewis Competition

AND/OR Spring/Summer Design Competition project. Inspired by Moroccan culture, ideas explored focused on subtle recreations of structure and pattern. Each garment is designed for different price points (low, mid, high) with design development and supporting swatches carried out on domestic and dubied machines 10-12GG. Design outcomes explored updated silhouettes, fresh yarn content and construction to meet the brands aesthetics and commercial awareness.