ANFISA Skin is a cult luxury skincare line with a single hero product, Lilou Regenerating Balm. Given my background with sustainable beauty brands, I was recommended by another client to the company's founder and developed a new tone as well as website content. While ANFISA's results may speak for themselves, I helped to give the company a voice. Experience the copy here: anfisaskin.com/product/lilou-regenerating-balm