Anghami . Music Application

  • Rachel Haddad

My mission was to develop design projects and execute ideas creatively by delivering original visuals of digital and print assets, while brainstorming closely with the design, engineering, marketing, advertising and product design teams and referring to the creative director. . Enhanced the overall design on all of Anghami’s communication platforms* ( mobile, web and social media ), by developing consistent layouts based on colorful moody lifestyle images, to invoke customers' emotions and draw more users into the app’s content, as well as building awareness by integrating brands and sponsors to drive conversions. . Worked on multiple product launches with various marketing plans ( online and offline ), by creating visuals and adapting them to all of mobile, web and social media materials. . Improved the app’s interface ( in collaboration with the product design team ) by crafting appealing playlist covers, templates and banner ads displaying different moods and music genres for a better music experience. . Designed compelling shareable social assets' including music content, ads, marketing campaigns, daily based posts and covers. * Anghami music app is available in 3 languages. All projects are executed in English, French and Arabic.