Animal cruelty awareness campaign

The challenge here was working out how to create an awareness campaign for animal cruelty. I want to make people more aware of the cruelty that happens. I had mainly seem more gruesome approaches to this topic. I decided to be different. I have used typography to create cute animal shapes with contrasting words. I wanted the posters to describe how the animals are suffering. This hopefully conveys a powerful message and impacts the person looking at the design. I finished with a series of posters that people seemed to really connect with. It was a different approach to animal cruelty. They could be used as part of an anti cruelty campaign.