Annie Officiel

Transformational and affordable timeless pieces, that give confidence and elegance to any occasion, made to hand down through the generations. SERVICES Branding Inspired by her late mother, Charlotte Lansard created Annie Officiel to challenge the belief that high fashion requires trend-led pieces that are challenging to style. Soley Creative was approached by the AO team to design a brand identity for the launch of Annie Officiel including a logo suite, font system, colour palette, icons, pattern and layout examples. The brand is feminine, sensual and powerful, combining cappuccino colours with contemporary layouts that are finessed with champagne and gold accents. AO has progressed through various collection launches and has held pop-up stores across London.