Soley Creative Design Studio makes high-end design accessible to ambitious small business owners. Helping you attract your ideal customer and smash your commercial goals, with a website and branding you are proud of.
Before founding Soley Creative, I worked for over 10 years in-house at various fashion brands picking up the inside scoop on marketing, eCom, retail, PR and scaling a business at pace. This allows me the insights to share with clients and give them to elevate past their competitors - I believe knowledge is power!
Personally, I have a keen interest in consumer psychology and the impact of visual communication within sales and marketing. At Soley Creative, the ethos is the same, we provide creative solutions by immersing ourselves within the business and the mind of the consumer, and this is all done within a logical process that ensures designs are on-brand and on-time.
As a team of advocates (team INFJ!) we are naturally big dream enablers. We provide design solutions and strategy to take clients from generic to cult-status! With a super-sized serving of creative education to empower you to own your brand identity, website and make the right creative choices going forward we want you to smash your goals out of the park, so we can be on hand to help with the next target…and the next!
We work with entrepreneurs, start-ups, small and medium sized businesses who are ambitious and ready to up-level their business. We’ve experienced in fashion, lifestyle, luxury and beauty but we’ve been know to turn our hand to finance, hospitality, healthcare and the wedding industry has a special place in our hearts. We’re always looking for new clients who want to work with a creative agency they can trust to get the job done efficiently, creatively and with a real human designer a call away!
Projects
Projects credited in
- OuronyxUsing state-of-the-art technology, Ouronyx curates a treatment plan that is personalised to you. SERVICES Social Design Print Material Website Design Ouronyx founder Ida, reached out to Soley Creative with help initially to redesign their website to improve how the services were communicated. As the business was starting up there was internal feedback that the current website lacked clear communication with prospective clients. After the website was redesigned, we continued to work with Ouron1
- Naked BioticsWe share a passion and interest in natural health and well-being. SERVICES Email Design Working with CRM expert Hannah Spicer we delivered a Klaviyo-based master template for the Naked Biotics. This applies a best practice formula and the brand’s identity in a series of modules that allow the team to build ongoing email campaigns. This also provides a basis for building the new automation flows.
- MylandsEstablished in 1884, Mylands is Britain’s oldest family-owned and run paint and polishes manufacturer. SERVICES Email Design Working with CRM expert Rebecca Hilliard we delivered a Klaviyo based master template for the Mylands. This applies best practice formula and the brand’s identity in a series of modules that give the team the opportunity to build ongoing email campaigns. This also provides a basis to build the new automation flows.
- Neon MarlFun, bright & easy to wear. SERVICES Branding Website Design Email Design - Klaviyo Neon Marl, a successful bright leisurewear company approached the team at A Few Great Women to undergo a complete revamp of the identity, website and email aspect of the business. We created a set of brand guidelines using the current logo as the owners wanted to keep this aspect and built upon it with parameters of logo use, as well as developing a colour palette for the brand. We also created a robust font s1
- Monica VinaderPremium personalised jewellery. SERVICES Website Design Email Design Print Material Consultancy Monica Vinader is a British luxury jewellery brand that celebrates individuality. Opening up a new category between fashion and fine jewellery, MV creates instantly wearable, contemporary pieces to style, stack and personalise with engraving. They have a diverse celebrity following from Emma Watson, to Olivia Palermo and the Duchess of Cambridge. Whilst working in-house at Monica Vinader, Lucianne
- Mirror WaterLooking inward, turning outward. SERVICES Email Design Working with CRM expert Hannah Spicer we delivered a Klaviyo-based master template for Mirror Water. This applies a best practice formula and the brand’s identity in a series of modules that allow the team to build ongoing email campaigns. This also provides a basis for building the new automation flows.
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Work history
FounderSoley Creative Limited
London, United KingdomFreelance
Web & Print • Branding & Logos • Retail Specialist
For more on Soley Creative read the about section!
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Freelance Graphic DesignerLucianne Soley
London, United KingdomFreelance
Website design and ad-hoc freelance support
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Skills
- Fashion
- Digital Media
- Marketing PR
- Branding
- Print Design
- Art Direction
- Drawing
- Websites
- Brand Identity
- Design
- Creative Direction
- Illustrator
- Indesign
- Photoshop
- Calligraphy
- Graphic Design
- Graphic Communication
- Digital Deisgner
- Digital Design
- Rebranding
- Responsive Design
- Logo Design
- Stationary Design
- Creative Art Direction
- Design Direction
- Design Guidelines
- Brand Guidelines
Education
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BA Fashion Promotion and CommunicationSouthampton Solent University
- Southampton, United Kingdom
Nominated for Graduate Fashion Week Awards: Barclays New Business Idea 2011 & Hammerson Fashion Innovation Award 2011. Competed in George’s Fashion Apprentice.
Dissertation (1st)– How do luxury goods companies and fashion houses survived a recession? Investigation carried out on business strategies including technological developments into e-commerce, the use of apps and analysis of consumer psychology. Comparison of these was then made with another thriving area of the industry through the most recent recession: the value market.
Final Major Project (1st) – Conception of own brief addressing the current fashion marketplace, leading to the development and concept of a luxury men’s online community focusing fashion and lifestyle. Aimed to address the rise of Generation Y males buying into luxury fashion since the recession. Included a downloadable magazine and an app. Focus was on concept, fashion forecasting, art direction, creative direction, project management and styling.
Awards
Best Online Jewellery Destination - Monica VinaderSheerLuxe
After full website redesign carried out by myself in collaboration with D3R for development and our in-house product team, we won Best Online Jewellery Destination.