Lucianne Soley
Available

Lucianne Soley

Freelance Graphic & Digital DesignerKenley, United Kingdom
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Molly Fletcher
Chun-Yin Chan
Irum Ahmed
Lucianne Soley
Available

Lucianne Soley

Freelance Graphic & Digital DesignerKenley, United Kingdom
About me
Soley Creative Design Studio makes high-end design accessible to ambitious small business owners. Helping you attract your ideal customer and smash your commercial goals, with a website and branding you are proud of. Before founding Soley Creative, I worked for over 10 years in-house at various fashion brands picking up the inside scoop on marketing, eCom, retail, PR and scaling a business at pace. This allows me the insights to share with clients and give them to elevate past their competitors - I believe knowledge is power! Personally, I have a keen interest in consumer psychology and the impact of visual communication within sales and marketing. At Soley Creative, the ethos is the same, we provide creative solutions by immersing ourselves within the business and the mind of the consumer, and this is all done within a logical process that ensures designs are on-brand and on-time. As a team of advocates (team INFJ!) we are naturally big dream enablers. We provide design solutions and strategy to take clients from generic to cult-status! With a super-sized serving of creative education to empower you to own your brand identity, website and make the right creative choices going forward we want you to smash your goals out of the park, so we can be on hand to help with the next target…and the next! We work with entrepreneurs, start-ups, small and medium sized businesses who are ambitious and ready to up-level their business. We’ve experienced in fashion, lifestyle, luxury and beauty but we’ve been know to turn our hand to finance, hospitality, healthcare and the wedding industry has a special place in our hearts. We’re always looking for new clients who want to work with a creative agency they can trust to get the job done efficiently, creatively and with a real human designer a call away!
Projects
  • Carvela | AW18 Campaign
    Carvela | AW18 CampaignArt direction and production management of AW18 campaign to follow the SS18 campaign shot by Plum Brands. The first campaign to be shot by an in house team, and used in the first stand alone Carvela store in Westfield, White City.
  • Kurt Geiger | AW18 & Rebranding
    Kurt Geiger | AW18 & Rebranding
  • Kurt Geiger | A Seasonless Sale
    Kurt Geiger | A Seasonless Sale
  • Kurt Geiger | Not For The Gym
    Kurt Geiger | Not For The Gym
  • Desiderata London
    Desiderata London
  • Stone Hearts Club
    Stone Hearts Club— Brand design including logo and packaging, for this start-up jewellery boutique becoming known for imported fine jewellery from independent designers using precious and semi-precious gemstones.
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Projects credited in
  • KOBA Skincare
    KOBA SkincareInnovation in skincare. SERVICES Crowdfunding Design Packaging Press Invites Marketing Materials Animated Gifs KOBA Is a premium alternative to often non-aspirational pharmaceutical creams, with the introduction of Safou oil to the European skincare market. We spoke with founder Therese, at the start of KOBA when she was looking for support with her website launch and crowdfunding. With AFGW we supported both areas, and her first crowdfunding campaign made over 200% of the original ask. We co
  • Kurt Geiger
    Kurt GeigerPremium Shoes & Handbags. SERVICES Website Design Email Design Art Direction Social Media Design Kurt Geiger is the #1 premium footwear brand in the UK, first opening its doors on Bond Street London in 1963. Kurt Geiger LTD is an authority on designer footwear who have supplied Selfridges and Harrods for the past 25 years, making then Europe’s largest luxury footwear retailer. For Autumn Winter 18, Kurt Geiger wanted to revitalise their Kurt Geiger London brand with the concept of ‘Charact
  • La Perla
    La PerlaLuxury and couture lingerie. SERVICES Website Design Ada Masotti, founder, pioneered a vision to enhance feminine beauty and elegance. From her legacy, La Perla has grown into a leading luxury fashion house. La Perla is available through a network of flagship stores, shop-in-shops, department stores and specialised boutiques, located in the heart of the most important fashion districts in the world. Fully website redesign, taking the site from a static site to a fully responsive website. E
  • Landal Barton Pines
    Landal Barton PinesThe perfect lodge escape in the stunning South Devon countryside. SERVICES Branding Print Material Digital Assets Website Design Consultancy We first worked with Barton Pines when it was called ‘Beyond Escapes’ during its foundational years, providing signage and consultancy. Since becoming part of the Landal group with have worked with the team to brand the Restaurant, develop logo, colour palette and font system as part of a brand identity and deliver menus, loyalty cards and other printed m
  • Let's Trailblaze
    Let's TrailblazeHelping you get from where you are now to where you want to be, with your business and career goals. SERVICES Branding Squarespace Website Design Social Design Print Material Hannah was introduced to us via another client, and was at the very early stages of starting her coaching business Let’s Trailblaze. We worked together on a brand identity, that gave Hannah the confidence to launch and brought her ideas to life. After the branding was complete, we also designed a Squarespace website to s
  • Lo Digital
    Lo DigitalAffiliate and performance marketing specialist offering consultancy to help brands maximise growth. SERVICES Branding Website Chikay started Lo Digital, a boutique affiliate agency, after a wealth of experience at in-house roles with Cult Beauty and Ohne. Their mission is to elevate businesses to maximise growth potential through the power of performance and affiliate marketing without compromising on brand. She had been working for a year without a brand identity or website, and realised how
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Work history
    A
    A
    Founding MemberA Few Great Women
    London, United KingdomFreelance
    Combining talent across eCommerce with specialisation in luxury fashion, a few great women offers brands high level, senior talent across eCommerce and digital marketing according to the brand’s needs.
    Soley Creative Limited logo
    Soley Creative Limited logo
    FounderSoley Creative Limited
    London, United KingdomFreelance
    Web & Print • Branding & Logos • Retail Specialist For more on Soley Creative read the about section!
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Skills
  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Print Design
  • Art Direction
  • Drawing
  • Websites
  • Brand Identity
  • Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Calligraphy
  • Graphic Design
  • Graphic Communication
  • Digital Deisgner
  • Digital Design
  • Rebranding
  • Responsive Design
  • Logo Design
  • Stationary Design
  • Creative Art Direction
  • Design Direction
  • Design Guidelines
  • Brand Guidelines
Education
    S
    S
    BA Fashion Promotion and CommunicationSouthampton Solent University
     - Southampton, United Kingdom
    Nominated for Graduate Fashion Week Awards: Barclays New Business Idea 2011 & Hammerson Fashion Innovation Award 2011. Competed in George’s Fashion Apprentice. Dissertation (1st)– How do luxury goods companies and fashion houses survived a recession? Investigation carried out on business strategies including technological developments into e-commerce, the use of apps and analysis of consumer psychology. Comparison of these was then made with another thriving area of the industry through the most recent recession: the value market. Final Major Project (1st) – Conception of own brief addressing the current fashion marketplace, leading to the development and concept of a luxury men’s online community focusing fashion and lifestyle. Aimed to address the rise of Generation Y males buying into luxury fashion since the recession. Included a downloadable magazine and an app. Focus was on concept, fashion forecasting, art direction, creative direction, project management and styling.
Awards
    SheerLuxe logo
    SheerLuxe logo
    Best Online Jewellery Destination - Monica VinaderSheerLuxe
    After full website redesign carried out by myself in collaboration with D3R for development and our in-house product team, we won Best Online Jewellery Destination.