Lucianne Soley

Freelance Graphic & Digital Designer

Kenley, United Kingdom
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About me

I’m Lucianne, a creative with a talent for website design, branding, marketing collateral and specialism within the retail sector. What can I say!? I grew up with a fashion designer mum and IT specialist for a father, and landed somewhere half way between. I’ve run my own business creating on-brand and on-time design solutions for nearly 10 years; working with everyone from large corporations, fashion retailers, luxury boutiques to start ups, savvy entrepeneurs and even a bride and groom or two! I specialise in helping businesses grow through a deeply personalised and hands-on approach. Your brand, your customer and your intentions will be at the core of everything I do; I am here to help you grow! On top of running my business, I’ve worked in-house for Topshop | Topman, La Perla, Monica Vinader and Kurt Geiger within graphics, visuals and creative. I also write an interiors blog, Cushion Fort, and make sure to spot and pat dogs everywhere I go.

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  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Print Design
  • Art Direction
  • Drawing
  • Websites
  • Brand Identity
  • Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Calligraphy
  • Graphic Design
  • Graphic Communication
  • Digital Deisgner
  • Digital Design
  • Rebranding
  • Responsive Design
  • Logo Design
  • Stationary Design
  • Creative Art Direction
  • Design Direction
  • Design Guidelines
  • Brand Guidelines

People I’ve worked with

Companies I’ve worked with

  • Kurt Geiger Ltd

    Kurt Geiger Ltd

    • Fashion and Textiles


    • Fashion and Textiles
  • La Perla

    La Perla

    • Retail
  • L

    Lucianne Soley

    Work history


    Founding Member

    A Few Great Women

    Mar 2020
    • London, United Kingdom
    • Freelance
    • Combining talent across eCommerce with specialisation in luxury fashion, a few great women offers brands high level, senior talent across eCommerce and digital marketing according to the brand’s needs.


    Visiting Lecturer

    Conde Nast College

    Jan 2020
    • Greek St, Soho, London W1D, UK
    • Freelance
    • Supporting students, to take their own briefs and ideas into creative visual output.


    Freelance Graphic Designer

    Lucianne Soley

    May 2010
    • London, United Kingdom
    • Freelance
    • Web & Print • Branding & Logos • Retail Specialist • Wedding Enthusiast


    Creative Design Manager

    Kurt Geiger Ltd

    Jun 2017 - Oct 2019
    • London, United Kingdom
    • Full Time
    • • Management of all visual output for the business including graphics, animation, art direction, instruction on on-model, still life photography, editorial photography, iconography and branding for all brands under the Kurt Geiger umbrella: Kurt Geiger London, KG Kurt Geiger, Carvela, Miss KG, Mini Miss KG, Vince Camuto, Nine West & supporting Shoeaholics. • Management of re-branding roll out for Kurt Geiger London, KG Kurt Geiger and Carvela. • Leading and managing the graphics department based in the London office within the eCom team. Supporting all departments across the business. • Training mid-weight designer as a new manager of the junior team. • Creation & ownership of central marketing/asset management calendar and folders in light of no marketing team. • Project Management of marketing campaigns. • Briefing and art direction of in-house photography team as well as and external agency for on-model eCom shots. • Creative marketing campaign conception, pitch and roll out. • Retouching of brand imagery, including model, still life and pack shots. • Concept development and strategy for Instagram including static and moving imagery. • Mentoring a student enrolled in the fashion retail academy.


    Lead Digital & Graphic Designer

    Monica Vinader Ltd

    Aug 2015 - Jun 2017
    • London, United Kingdom
    • Full Time
    • Managing design & development of brand identity though regular meetings with CEO and founder, Monica Vinader. • Managing & leading the graphics department based in the London office within the marketing team. • Creative campaign conception and working with the marketing team to generate commercial and elegant collateral. • Creation of updated brand guidelines and creation of templates for scaleable output. • Fulfilling briefs to specified deadlines from teams across the brand including Marketing, Press, Ecommerce & Retail. • Design and maintenance of all global multi-channels including fully responsive website, emails, in-store iPads and more. • Design of print jobs including brochures, packaging inserts, invitations, point of sale, signage, lightboxes, vinyls and more. • Attendance at seasonal campaign shoots to guide on graphic output requirements & crops. • Retouching of brand imagery, including model, still life and pac shots. • Design of internal business collateral including presentations. • File management and gatekeeping of brand imagery, as well as QC for partners work.


    Senior Digital Designer

    Monica Vinader Ltd

    Dec 2014 - Aug 2015
    • London, United Kingdom
    • Full Time
    • • Part of small design team creating all collateral both on and offline for the brand in the London Office, as well as working directly with CEO and founder, Monica Vinader. • Redesign of the website to fully responsive modular site. • Working closely with ecom team and development team to produce new site. • Work on seasonal photography campaigns to advise from graphics perspective. • Development of Stylesheet for new site. • Video Editing • Homepage, Emails, Affiliate Banners, Website Updates, html wireframes, printed collateral handover. • Management and development of Creative Artworker.


    Digital Designer

    La Perla

    Dec 2013 - Dec 2014
    • London, United Kingdom
    • Full Time
    • • Sole designer based in the UK office (Global HQ) in the e-commerce team. • Manages own workload and is supported by one designer in Bologna, Italy. • Design and maintenance of all global multi-channels including web, mobile & e-mails. • Designing and working with the development agency to implement new UX, widgets and features across the site. • Quality control of e-mails completed by one other digital designer based in Italy. • Attendance of seasonal meetings in Italy keeping synergy between offline and online design. • Working within guidelines set by Baron & Baron and Mert & Marcus for campaign imagery. • Redesigning the La Perla site globally as a solo project. • Designed microsite for La Perla Men SS15 launched in line 1st Pitti Uomo show. • Casting models for eCommerce product shots in Milan. • Created a shooting bible to give guidelines for e-commerce product shoots. • Organising and conception of a editorial e-commerce shoot. • Created digital design guidelines for all digital media. • Designed for launch of Russian and Mandarin speaking sites. • HTML5 animation using campaign imagery. • Video and audio editing. • Advising teams across the brand on digital design possibilities and limitations, as well as managing expectations.


    Junior Digital Designer


    Aug 2011 - Dec 2013
    • London, United Kingdom
    • Full Time
    • • Design for 9 international websites including, UK (& rest of world), US, EU, French/German speaking, Malaysia, Indonesia, Singapore and Thailand in a small team of 3-4 designers. • Main responsibilities are creating homepages, email, features, market specific areas e.g. Students, competitions, UX/UI, supply international artwork, translate offline creative for online purpose, brand experience and synergy across online presence from website, emails, social and affiliates to in store iPads, digital marketing, mobile and app. • Mobile and app design/maintenance. • Working with internal teams of ECRM, VM, marketing/graphics, production, studio, press and social as well as international partners and affiliates. Also with external agencies who support some areas of the site to ensure maintenance of imagery and brand guidelines. • Knowledge of html for email and daily use CMS to upload and maintain own or team lead work. • Ability to train freelance/junior staff on brand identity, CMS, basic html and troubleshooting across the brand’s systems. • Research and ideas for online design, offline design, vm, marketing, social.



    BA Fashion Promotion and Communication

    Southampton Solent University

    Sep 2008 - May 2011
    • Southampton, United Kingdom
    • Nominated for Graduate Fashion Week Awards: Barclays New Business Idea 2011 & Hammerson Fashion Innovation Award 2011. Competed in George’s Fashion Apprentice. Dissertation (1st)– How do luxury goods companies and fashion houses survived a recession? Investigation carried out on business strategies including technological developments into e-commerce, the use of apps and analysis of consumer psychology. Comparison of these was then made with another thriving area of the industry through the most recent recession: the value market. Final Major Project (1st) – Conception of own brief addressing the current fashion marketplace, leading to the development and concept of a luxury men’s online community focusing fashion and lifestyle. Aimed to address the rise of Generation Y males buying into luxury fashion since the recession. Included a downloadable magazine and an app. Focus was on concept, fashion forecasting, art direction, creative direction, project management and styling.



    Best Online Jewellery Destination - Monica Vinader


    • After full website redesign carried out by myself in collaboration with D3R for development and our in-house product team, we won Best Online Jewellery Destination.