Lucianne Soley
Available

Lucianne Soley

Freelance Graphic & Digital DesignerKenley, United Kingdom
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Lucianne Soley
Available

Lucianne Soley

Freelance Graphic & Digital DesignerKenley, United Kingdom
About me
I’m Lucianne, a creative with a talent for website design, branding, marketing collateral and specialism within the retail sector. What can I say!? I grew up with a fashion designer mum and IT specialist for a father, and landed somewhere half way between. I’ve run my own business creating on-brand and on-time design solutions for nearly 10 years; working with everyone from large corporations, fashion retailers, luxury boutiques to start ups, savvy entrepeneurs and even a bride and groom or two! I specialise in helping businesses grow through a deeply personalised and hands-on approach. Your brand, your customer and your intentions will be at the core of everything I do; I am here to help you grow! On top of running my business, I’ve worked in-house for Topshop | Topman, La Perla, Monica Vinader and Kurt Geiger within graphics, visuals and creative. I also write an interiors blog, Cushion Fort, and make sure to spot and pat dogs everywhere I go.
Projects
  • Carvela | AW18 Campaign
    Carvela | AW18 CampaignArt direction and production management of AW18 campaign to follow the SS18 campaign shot by Plum Brands. The first campaign to be shot by an in house team, and used in the first stand alone Carvela store in Westfield, White City.
  • Kurt Geiger | AW18 & Rebranding
    Kurt Geiger | AW18 & Rebranding
  • Kurt Geiger | A Seasonless Sale
    Kurt Geiger | A Seasonless Sale
  • Kurt Geiger | Not For The Gym
    Kurt Geiger | Not For The Gym
  • Desiderata London
    Desiderata London
  • Stone Hearts Club
    Stone Hearts Club— Brand design including logo and packaging, for this start-up jewellery boutique becoming known for imported fine jewellery from independent designers using precious and semi-precious gemstones.
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Work history
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    Founding MemberA Few Great Women
    London, United KingdomFreelance
    Combining talent across eCommerce with specialisation in luxury fashion, a few great women offers brands high level, senior talent across eCommerce and digital marketing according to the brand’s needs.
    C
    C
    Visiting LecturerConde Nast College
    Greek St, Soho, London W1D, UKFreelance
    Supporting students, to take their own briefs and ideas into creative visual output.
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Skills
  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Print Design
  • Art Direction
  • Drawing
  • Websites
  • Brand Identity
  • Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Calligraphy
  • Graphic Design
  • Graphic Communication
  • Digital Deisgner
  • Digital Design
  • Rebranding
  • Responsive Design
  • Logo Design
  • Stationary Design
  • Creative Art Direction
  • Design Direction
  • Design Guidelines
  • Brand Guidelines
Education
    S
    S
    BA Fashion Promotion and CommunicationSouthampton Solent University
     - Southampton, United Kingdom
    Nominated for Graduate Fashion Week Awards: Barclays New Business Idea 2011 & Hammerson Fashion Innovation Award 2011. Competed in George’s Fashion Apprentice. Dissertation (1st)– How do luxury goods companies and fashion houses survived a recession? Investigation carried out on business strategies including technological developments into e-commerce, the use of apps and analysis of consumer psychology. Comparison of these was then made with another thriving area of the industry through the most recent recession: the value market. Final Major Project (1st) – Conception of own brief addressing the current fashion marketplace, leading to the development and concept of a luxury men’s online community focusing fashion and lifestyle. Aimed to address the rise of Generation Y males buying into luxury fashion since the recession. Included a downloadable magazine and an app. Focus was on concept, fashion forecasting, art direction, creative direction, project management and styling.
Awards
    SheerLuxe logo
    SheerLuxe logo
    Best Online Jewellery Destination - Monica VinaderSheerLuxe
    After full website redesign carried out by myself in collaboration with D3R for development and our in-house product team, we won Best Online Jewellery Destination.