Lucianne Soley
Available

Lucianne Soley

Freelance Graphic & Digital DesignerKenley, United Kingdom
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Molly Fletcher
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Lucianne Soley
Available

Lucianne Soley

Freelance Graphic & Digital DesignerKenley, United Kingdom
About me
Soley Creative Design Studio makes high-end design accessible to ambitious small business owners. Helping you attract your ideal customer and smash your commercial goals, with a website and branding you are proud of. Before founding Soley Creative, I worked for over 10 years in-house at various fashion brands picking up the inside scoop on marketing, eCom, retail, PR and scaling a business at pace. This allows me the insights to share with clients and give them to elevate past their competitors - I believe knowledge is power! Personally, I have a keen interest in consumer psychology and the impact of visual communication within sales and marketing. At Soley Creative, the ethos is the same, we provide creative solutions by immersing ourselves within the business and the mind of the consumer, and this is all done within a logical process that ensures designs are on-brand and on-time. As a team of advocates (team INFJ!) we are naturally big dream enablers. We provide design solutions and strategy to take clients from generic to cult-status! With a super-sized serving of creative education to empower you to own your brand identity, website and make the right creative choices going forward we want you to smash your goals out of the park, so we can be on hand to help with the next target…and the next! We work with entrepreneurs, start-ups, small and medium sized businesses who are ambitious and ready to up-level their business. We’ve experienced in fashion, lifestyle, luxury and beauty but we’ve been know to turn our hand to finance, hospitality, healthcare and the wedding industry has a special place in our hearts. We’re always looking for new clients who want to work with a creative agency they can trust to get the job done efficiently, creatively and with a real human designer a call away!
Projects
  • Carvela | AW18 Campaign
    Carvela | AW18 CampaignArt direction and production management of AW18 campaign to follow the SS18 campaign shot by Plum Brands. The first campaign to be shot by an in house team, and used in the first stand alone Carvela store in Westfield, White City.
  • Kurt Geiger | AW18 & Rebranding
    Kurt Geiger | AW18 & Rebranding
  • Kurt Geiger | A Seasonless Sale
    Kurt Geiger | A Seasonless Sale
  • Kurt Geiger | Not For The Gym
    Kurt Geiger | Not For The Gym
  • Desiderata London
    Desiderata London
  • Stone Hearts Club
    Stone Hearts Club— Brand design including logo and packaging, for this start-up jewellery boutique becoming known for imported fine jewellery from independent designers using precious and semi-precious gemstones.
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Projects credited in
  • Joanna Goodchild
    Joanna GoodchildJoanna Goodchild Interiors was created to offer clients a complete range of home and interior services. SERVICES Branding Print Material Website Design Joanna reached out to the team for design support to tackl her first ever brand identity having gone solo. She wanted something elevated, personal and creative which led us to this beautiful brush script logo and sophisticated colour palette. We further supported with Squarespace website design to showcase previous projects and encourage enqui
  • Ingenious
    IngeniousThe clever collagen capsule. SERVICES Monthly Design Retainer Email Design - Klaviyo Marketing Materials Animated Gifs Social Design INGENIOUS is a British collection of collagen-boosting supplements for healthy skin. Their products are all about increasing radiance, reducing wrinkles & hydrating the skin. The brand reached out to us after discovering they needed monthly support with design tasks including website banners, social assets and email designs. Since supporting INGENIOUS, we have b
  • Indigo Island
    Indigo IslandHand-blocked print designs from India, designed with summer escapes in mind. SERVICES Branding Packaging Indigo Island is a premium menswear brand who combines hand printed patterns with beautiful fabrics and cuts for the perfect ‘wear away’ items. The brand reached out to us for support with a rebrand and then update to their stationery post-branding. They had a logo that was feeling a little tired and needed a professional to give it a bit of love and a new lease of life. We took the compan
  • I.D. Sarreri
    I.D. SarreriCelebrating the art of getting dressed. SERVICES Monthly Design Retainer Email Design - Mailchimp + Klaviyo Press Invites Marketing Materials Animated Gifs I.D. Sarrieri will always hold a special place in our hearts. They were Lucianne’s first official client before Soley Creative became a fully-fledged studio and we’ve continued to work with them ever since. Our partnership with I.D. Sarrieri began with a request to deliver email designs on a monthly basis, alongside homepage banners to ma
  • Hyer
    HyerProactive Diverse and Inclusive Hiring. SERVICES Branding Website Design Marketing Materials Presentation Design Stationery Started by the team at Style Inc., Hyer was created to drive proactivity when hiring in the fashion industry, particularly when mindful of diversity & inclusion. The name and identity are high-end, confident and compelling with a serious, practical and professional feeling to all internal and external communications. Fuss-free fonts, clean lines and opulent colours deman
  • Heart Rhythm Doctor
    Heart Rhythm DoctorThe cardiology specialist is based in South London. SERVICES Branding Print Material Website Design Dr. Li approached Soley Creative to design a contemporary and aesthetically fashion forward identity for his new private clinic. We took inspiration from the wellness and beauty sector rather than the traditional healthcare aesthetic to bring the brand to life. Once the brand identity was complete, we designed an easy-to-use and on-brand Squarespace website for the team to update internally. We
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Work history
    A
    A
    Founding MemberA Few Great Women
    London, United KingdomFreelance
    Combining talent across eCommerce with specialisation in luxury fashion, a few great women offers brands high level, senior talent across eCommerce and digital marketing according to the brand’s needs.
    Soley Creative Limited logo
    Soley Creative Limited logo
    FounderSoley Creative Limited
    London, United KingdomFreelance
    Web & Print • Branding & Logos • Retail Specialist For more on Soley Creative read the about section!
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Skills
  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Print Design
  • Art Direction
  • Drawing
  • Websites
  • Brand Identity
  • Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Calligraphy
  • Graphic Design
  • Graphic Communication
  • Digital Deisgner
  • Digital Design
  • Rebranding
  • Responsive Design
  • Logo Design
  • Stationary Design
  • Creative Art Direction
  • Design Direction
  • Design Guidelines
  • Brand Guidelines
Education
    S
    S
    BA Fashion Promotion and CommunicationSouthampton Solent University
     - Southampton, United Kingdom
    Nominated for Graduate Fashion Week Awards: Barclays New Business Idea 2011 & Hammerson Fashion Innovation Award 2011. Competed in George’s Fashion Apprentice. Dissertation (1st)– How do luxury goods companies and fashion houses survived a recession? Investigation carried out on business strategies including technological developments into e-commerce, the use of apps and analysis of consumer psychology. Comparison of these was then made with another thriving area of the industry through the most recent recession: the value market. Final Major Project (1st) – Conception of own brief addressing the current fashion marketplace, leading to the development and concept of a luxury men’s online community focusing fashion and lifestyle. Aimed to address the rise of Generation Y males buying into luxury fashion since the recession. Included a downloadable magazine and an app. Focus was on concept, fashion forecasting, art direction, creative direction, project management and styling.
Awards
    SheerLuxe logo
    SheerLuxe logo
    Best Online Jewellery Destination - Monica VinaderSheerLuxe
    After full website redesign carried out by myself in collaboration with D3R for development and our in-house product team, we won Best Online Jewellery Destination.