At the beginning of the COVID-19 lockdown in the UK, Anno Distillers put their chemistry expertise to use and pivoted to producing hand sanitiser as an addition to the craft spirits range. In the early stages, moving fast was of huge importance, along with communication and understanding how to launch a new product into an unexplored market for the company. I designed labels for a number of bottle sizes and have since updated and added to the range, working with label manufacturers to keep up with demand. The product now sits in stock across a large variety of reopened shops, restaurants and beyond, with the bulk product in use for the public at Bluewater shopping centre.