Brief
As part of the charity’s Coronavirus Emergency Appeal, the fundraising team urgently needed a new product for supporters to continue raising funds virtually. Responding to the popular trend at the time, they asked us to create the identity, marketing assets and digital fundraising materials for a virtual quiz that supporters could host at home.
Solution & Role
I worked closely with a copywriter, fundraising manager and creative manager to launch the product within 2 weeks. Sourcing photography was a challenge so I asked staff for screenshots during virtual socials, which quickly gave us a range of free images to work with. The final identity takes inspiration from the digital world with familiar webcam tiles and playful symbols to contrast the challenging environment we were all living in at the time. The quiz was so successful, raising almost £40,000 against the initial £6,000 target, that we adapted it later in the year for Christmas too.
Disclaimer: This work contains images of Anthony Nolan staff and volunteers. Consent was gained at time of use but these images should not be shared.