Brief
As the UK emerged from another lockdown in Spring 2021, the Anthony Nolan fundraising team wanted to send an impact mailing to regular givers that focused on good news stories, celebrating the work that the charity and its supporters were doing to continue saving lives during the pandemic.
Solution & Role
We decided that a newspaper-style format would be the best approach. To reduce costs, I suggested keeping it a single folded A3 sheet and collaborated with a freelance copywriter and senior copywriter to curate The Lifesaving Times with a variety of stories from across the organisation. The mailing received some lovely feedback from supporters so we went on to create a second issue of The Lifesaving Times the following year.
Disclaimer: This work contains images of Anthony Nolan patients, donors, supporters, and staff. Consent was gained at time of use but these images should not be shared.