ANTHROPOLOGIE | From A Women’s Perspective with Zigi & Marais

An environmentally conscious women’s reading glasses brand, with a bold spirit and a big heart. I worked with global eyewear and jewellery house B.BASE to re-brand their private label women’s reading glasses brand ZiGi & MARAiS ahead of their launch with Anthropologie. Z&M’s eyewear is made with bio-plastics and a portion of sales is donated to organisations supporting women and girls. Together we developed the brand strategy, NGO partnership strategy and Instagram strategy for the brand. I then partnered with ADAM Studios to manage content creation for the brand’s re-launch.