· Managed all marketing, media and communications to articulate the positioning of the brand including: Cover of The Evening Standard, The Telegraph, The Guardian, Daily Mail, The Huffington Post, The Daily Beast, Refinery 29, Marie Claire, Cosmopolitan and i-D
· Developed and implemented partnership strategies across all media channels including: advertising campaigns, events and exhibitions, publishing print magazines and consumer competitions
· Brokered brand partnerships and collaborations including : Adidas, Baby-G, Nastygal, Missguided, Morgans Hotel group, i-D magazine, Marc Jacobs, , Missoni
· Recruitment, mentoring and career development for a roster of over 120 talented influencers, brand ambassadors and models across 5 countries
· Supervised and scaled a cross-functional, globally based team