Named as one of 2017’s top female entrepreneurs by The Evening Standard, I am an experienced creative director and strategic branding consultant, with a history of highly successful brand partnerships for luxury and high street fashion. Originating from a background in fashion editorial for print and online publishing, I subsequently moved into consulting before starting my own business in 2013- this effectively combined my existing skill set with my interests in youth culture, trend forecasting and brand development to found the ground-breaking influencer and creative agency Anti-Agency.
Projects
- Anti-Agency Launch · Managed all marketing, media and communications to articulate the positioning of the brand including: Cover of The Evening Standard, The Telegraph, The Guardian, Daily Mail, The Huffington Post, The Daily Beast, Refinery 29, Marie Claire, Cosmopolitan and i-D · Developed and implemented partnership strategies across all media channels including: advertising campaigns, events and exhibitions, publishing print magazines and consumer competitions · Brokered brand partnerships and collaboratio
Work history
Company Director
Full Time
• Lead the business strategy, creative development and financial management
• Managed all marketing, media and communications to articulate the positioning of the brand including: Cover of The Evening Standard, The Telegraph, The Guardian, Daily Mail, The Huffington Post, The Daily Beast, Refinery 29, Marie Claire, Cosmopolitan and i-D
• Developed and implemented partnership strategies across all media channels including: advertising campaigns, events and exhibitions, publishing print magazines and consumer competitions
• Brokered brand partnerships and collaborations including : Adidas, Baby-G, Nastygal, Missguided, Morgans Hotel group, i-D magazine, Marc Jacobs, , Missoni
• Recruitment, mentoring and career development for a roster of over 120 talented influencers, brand ambassadors and models across 5 countries
• Supervised and scaled a cross-functional, globally based team
F
F
Creative DirectorFreelance
London, United KingdomFreelance
Brands
adidas (Superstar re-launch campaign 2015, Stan Smith re-launch campaign 2014, e-commerce, JDsport campaign)
Baby-G (21st Birthday re-launch, Pretty Tough Girls’ zine 2016)
Maria Francesca Pepe (Styling and creative direction of shows and campaigns 2009-2017)
Reebok (Kendrick Lamar collection styling 2015)
Boots 17 (Campaign styling 2014-16)
Office Shoes (advertising campaigns 2013-14)
Toni & Guy (Brand ambassador, stylist for ‘Hair Meets Wardrobe’ incentive)
Nastygal (Column writer, magazine stylist, campaign casting)
TSEsay (Creative direction, styling and production of fashion show 2009)
Celebrity
Suki Waterhouse, Fifth Harmony, Little Mix, Bastille, Foxes, Gabrielle Alpin, The Kooks, Emeli Sande, Jessie J
Magazine Styling
Purple, Stylist, NYLON, i-D, Flaunt
London Fashion Week Styling
PPQ, Maria Francesca Pepe, Kinder Aggugini, Aminaka Wilmont; Holly Fulton, David Koma, Mary Katrantzou, Louise Gray and Michel Van der Ham as part of the BFC New Gen designers show
+ Show more
Skills
- Fashion
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Art Direction
- Business Development
- Marketing Strategy
- Production Management
- Project Management
- Strategic Planning
- Communications
- Creative Thinking
- Ideas Development
- Creative Direciton
- Trend Forcasting
- Youth Culture
- Luxury Branding
Education
(hons) high school diploma
A-Levels; Art (A) Biology (A) Geography (A) AS Level; History (B) GCSEs; 5A* 4A
Awards
Female Entrepreneur 2017