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Named as one of 2017’s top female entrepreneurs by The Evening Standard, I am an experienced creative director and strategic branding consultant, with a history of highly successful brand partnerships for luxury and high street fashion. Originating from a background in fashion editorial for print and online publishing, I subsequently moved into consulting before starting my own business in 2013- this effectively combined my existing skill set with my interests in youth culture, trend forecasting and brand development to found the ground-breaking influencer and creative agency Anti-Agency.Locked Pro Plan feature
• Lead the business strategy, creative development and financial management • Managed all marketing, media and communications to articulate the positioning of the brand including: Cover of The Evening Standard, The Telegraph, The Guardian, Daily Mail, The Huffington Post, The Daily Beast, Refinery 29, Marie Claire, Cosmopolitan and i-D • Developed and implemented partnership strategies across all media channels including: advertising campaigns, events and exhibitions, publishing print magazines and consumer competitions • Brokered brand partnerships and collaborations including : Adidas, Baby-G, Nastygal, Missguided, Morgans Hotel group, i-D magazine, Marc Jacobs, , Missoni • Recruitment, mentoring and career development for a roster of over 120 talented influencers, brand ambassadors and models across 5 countries • Supervised and scaled a cross-functional, globally based team
Brands adidas (Superstar re-launch campaign 2015, Stan Smith re-launch campaign 2014, e-commerce, JDsport campaign) Baby-G (21st Birthday re-launch, Pretty Tough Girls’ zine 2016) Maria Francesca Pepe (Styling and creative direction of shows and campaigns 2009-2017) Reebok (Kendrick Lamar collection styling 2015) Boots 17 (Campaign styling 2014-16) Office Shoes (advertising campaigns 2013-14) Toni & Guy (Brand ambassador, stylist for ‘Hair Meets Wardrobe’ incentive) Nastygal (Column writer, magazine stylist, campaign casting) TSEsay (Creative direction, styling and production of fashion show 2009) Celebrity Suki Waterhouse, Fifth Harmony, Little Mix, Bastille, Foxes, Gabrielle Alpin, The Kooks, Emeli Sande, Jessie J Magazine Styling Purple, Stylist, NYLON, i-D, Flaunt London Fashion Week Styling PPQ, Maria Francesca Pepe, Kinder Aggugini, Aminaka Wilmont; Holly Fulton, David Koma, Mary Katrantzou, Louise Gray and Michel Van der Ham as part of the BFC New Gen designers show
• Liberty department store in-house magazine (Fashion editor for magazine designed to support product launches in collaboration with Liberty’s buyers, clothing design for Liberty Fabrics) • Vivienne Westwood (Consultant for digital re-design) • Paul Smith (Consultant for launch into Chinese market) • Swarovski (Imagined and developed the identity for owned brand lolaandgrace) • G-Star (Fashion editor for G-Star RAW magazine)
• Conceived, produced, cast and commissioned all fashion editorials, cover shoots, shopping pages, fashion features and interviews • Worked to strict budgets, and both long and short-lead deadlines (print and online) • Sourced and cultivated relationships with the industry’s best creative collaborators across photography, videography, styling, hair and make up • Worked closely with PR’s for major fashion houses to drive advertising revenue and commercial support • Compiled seasonal trend reports for Women’s RTW, menswear, accessories and jewellery • Launched and developed ‘Becausemagazine.com’ including: web design and online analytics, content production and styling, advertising and click to buy affiliations • Represented both magazines at Worldwide fashion weeks
A-Levels; Art (A) Biology (A) Geography (A) AS Level; History (B) GCSEs; 5A* 4A