Anya Hindmarch - Build a Bag

An instant personalisation service, in which customers choose their 'base' bag and then embelish with straps and dangles, to accessorise it and make it entirely unique. To launch this wonderful concept we designed a unique 'air fix' display mechanism, which was then rolled out in global pop ups and in stores. To compliment the physical activations there was an animation describing the process, as well as still imagery, used online and in stores.