Anya Hindmarch Smells

  • Matt Booth

Anya Smells is a collection of nine candle fragrances in two sizes and three innovative ceramic diffusers that are inspired by ‘everyday’ scents and created using the finest raw materials. The visual identity uses graphics from Anya Hindmarch Sticker Shop. The expressive puzzle-like, sculptural boxes, allow different combinations of faces and word-play by it’s users. My involvement on this was from concept stage, graphics, packaging development, art direction and content creation (photography etc). We collaborated with United perfumes on the candle, Frith studios on the packaging concept and Anyways Creative on an in store experience and film