Fictional corporate concept for a commercial space travel provider
Brief – Virgin Galactic is on track to begin commercial passenger spaceflights before the end of 2018, the company's chief executive said. This project follows that futuristic idea by developing a commercial spacecraft brand identity with aims to provide suborbital spaceflights to space tourists.
Insight – To create an emotionally stimulating brand we must focus on the actual journey and not the destination. It’s not about how to get from one place to another but the adventure of taking the travel.
Idea – It is the attempt to bring a future vision into reality. The brand focuses on the client’s personal challenge and opens up for new opportunities. Space tourists get the chance to exceed their limits and outgrow themselves. The brand visually communicates the values of self-reliance, progressiveness and passion.