Apollina Lingerie - Branding

BRANDING Apollina is a lingerie brand whose goal is to captivate the young audience of Shoreditch. The brand needed to feel young, effortless and chic with a touch of edginess. By juxtaposing the delicate photography and the black letter typeface of the logo, the brand is able to encapsulate the many faces of Shoreditch, going from classy to edgy.