Projects
- Apollina Lingerie - BrandingBRANDING Apollina is a lingerie brand whose goal is to captivate the young audience of Shoreditch. The brand needed to feel young, effortless and chic with a touch of edginess. By juxtaposing the delicate photography and the black letter typeface of the logo, the brand is able to encapsulate the many faces of Shoreditch, going from classy to edgy.
- ACCULTURATION DISPLAYTYPE DESIGN - GRAPHIC DESIGN - DESIGN RESEARCH - WORK IN PROGRESS Acculturation Display is a typeface that explores the way that immigrants' cultural identity changes due to relocation and the way they deal with it. The design of each glyph has been inspired by real testimonies of immigrants, all collected in a type specimen. This typeface also presents variable glyphs for the vowels, to show how migration is not a static process and how immigrants constantly evolve, change, and adapt to the cu
- ALONG THE LINES OFEDITORIAL - GRAPHIC DESIGN - CONCEPTUALISATION Along the Lines Of is the final year catalogue for the MA Graphic Communication Design course at UAL Camberwell. The goal was producing a catalogue that could stand apart from the rest and be used as promotional material for the course. A book that could interest a wider audience beyond the course members. Along The Lines Of is a collection of interviews and works from students and lecturers from the MA, as well as other practitioners who shaped th
- Wellvrse - BrandingBRANDING Wellvrse is a wellness platform allowing you to access a range of 5-minute guided mindfulness experiences in some of the world's most peaceful natural environments, re-created in VR. I had the pleasure of creating their brand identity and visual language, launching wellvrse into the public domain. After engaging in an in-depth exploration of the distinctive facets that set Wellvrse apart, and by discerning the core defining points, I created an identity that not only distinguishes the
- White Noise Design Studio - Web DesignWEB DESIGN - SOCIAL MEDIA White Noise Design Studio tasked AfterHourz with the redesign of their website, and their satisfaction led to the re-design of the personal website of two of their members. Sanjana Paramhans wanted something distinctive yet subtle. Given the eclectic nature of her work, we aimed for a design echoing loosely the style of newspapers, complemented by a memorable colour palette. On the other hand, Utsav Shah sought a website in between agency and personal representation. F
- AfterHourzGRAPHIC & WEB DESIGN - SOCIAL MEDIA & ADS - PRESENTATIONS AfterHourz is a next-gen creative communications agency, dedicated to collaborating with purpose-driven brands and innovative start-ups. As the lead designer at AfterHourz, I collaborated closely with the creative director, contributing to the entire creative journey for their clients and fleshing out the studio's digital presence. In this showcase, I spotlight key designs crafted for AfterHourz's brand, spanning social media assets, pre
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Work history
Graphic DesignerAFTERHOURZ
London, United KingdomFull Time
Gallery AssistantSaatchi Gallery
- London, United KingdomFull Time
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Education
MA Communication DesignUniversity of The Arts London (UAL)
London, United Kingdom
U
U
BA(Hons) Graphic and Digital DesignUniversity of Greenwich
- London, United Kingdom
Awards
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I
MembershipInternational Society of Typographic Designers