Apple Spatial Audio Airpods Launch x TikTok

The objective of this campaign was launch Apple’s new silhouette branded effect as an ode to their iconic early 2000's iPod ads, with Airpods being the new protagonist, and to celebrate the release of Harry Styles’ new album in Spatial Audio.

WHAT I WAS ASKED TO DELIVER
Event management for  2x IRL creator workshops to arm creators with Apple product and introduce the latest features from accessibility to storytelling techniques, camera tips and tricks and iOs hacks
Launched their new spatial audio airpods on TikTok
Created content for the official Apple TikTok channel
Helped manage rollout and development of TikTok Branded Effect, which embedded the official campaign soundtrack of Harry Styles 'Music for a Sushi restaurant', released in spatial audio
.

WHAT MY TEAM ACHIEVED
5 markets activated
10 assets produced for brand channels
102M+ views
1 Branded Effect
2 x IRL Events

CLIENT TESTIMONIAL:

“I just wanted to send over a HUGE thank you for all your support on the Apple project. As you all well aware, it was a really challenging campaign, with a very temperamental Branded Effect, and delivering the content for launch simply wouldn't have happened without your support. I'm sure we all have lots of learnings to take away from the project, but I just wanted to thank you for your patience, dedicated service and partnership!”
-
Amy Barnett
Creator & Content Strategist, TikTok

Skills

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