Apple TV
The future of television is here.The design team had a significant role in defining the direction of this campaign, which marries the iconic image of TV color bars with the original Apple logo color palette.For select cities and street level executions, individual show, channel, film, & game apps were highlighted, such as Game of Thrones, Disney Infinity, and Inside Out. I owned the Game of Thrones and National Geographic executions.The outdoor campaign won Silver in the Integrated Outdoor category at Cannes Lions 2016 and Bronze for Out of Home at the 2016 Clio Awards.
Project Tags
Companies
TBWA\ Media Arts Lab
- Advertising
Apple
- Technology