Projects
- Exposition ParkRebrand for one of California's iconic State Parks – Exposition Park – home of the NASA Endeavour Space Shuttle at the California Science Center, the Los Angeles Coliseum (which hosted the 1932 & 1984 Summer Olympics, and will be a partial venue of the 2028 Summer Olympics), the Natural History Museum of Los Angeles, the California African American Museum, and more, and the exciting future home of the Lucas Museum of Narrative Art, as well as the Banc of California stadium which will host the Lo
- Apple TVThe future of television is here.The design team had a significant role in defining the direction of this campaign, which marries the iconic image of TV color bars with the original Apple logo color palette.For select cities and street level executions, individual show, channel, film, & game apps were highlighted, such as Game of Thrones, Disney Infinity, and Inside Out. I owned the Game of Thrones and National Geographic executions.The outdoor campaign won Silver in the Integrated Outdoor category at Cannes Lions 2016 and Bronze for Out of Home at the 2016 Clio Awards.
- Prophets Pioneers PilgrimsWith this project, I explored how desert regions are connected to spirituality, using Joshua Tree as a stepping off point to discuss the entire American Great Basin. I identified 3 main archetypes of people that are drawn to the desert: Prophets, speaking to the etymology of Joshua Tree as well as assemblage artist Noah Purifoy who lived and worked there, commenting on society, Pioneers, discussing the Native peoples of the area as well as mining culture, and Pilgrims, opening a conversation about those passing through the region, perhaps on their way to their "promised land".One of the key visual elements in the project was to visualize the idea of 'landscape as memory', translating to projecting directly onto the actual rocks and trees of Joshua Tree National Park. This concept took the form of an interactive installation, 240-page book, and poster series.
- 1968I have an obsession with the 1960’s. With this personal project, I challenged myself to use color and typography beyond my comfort zone. 1968, the pinnacle of the decade, is examined in the form of booklets, posters, & an app for an imagined exhibition focusing on pop culture, the Space Race, & the Vietnam War. Only typefaces & images released in 1968 were used – I also challenged myself to a lesson in printmaking by burning my own screens & using fluorescent inks for the posters, a printing technique & color palette relevant to the time period.
- Lightyears From EarthThis project explores how while from Earth the stars in constellations appear as if they are next to each other, in reality they are sometimes hundreds of lightyears apart. One is a visual representation of the lightyear-distances of stars from Earth in the 8 (out of 88) chosen constellations (Andromeda, Ares, Gemini, Orion, Pegasus, Sagittarius, Ursa Minor, & Ursa Major). The second graphic is a more extensive look at the data for each constellation.
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Work history
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Art Directorproduction club
United StatesFull Time
Managed a team of 6+ art directors, graphic designers, and motion designers in directing the key art and motion design for the 2020-2022 Amazon Web Services event series. Art directed the key art from mood board to delivery for around 20 events over the course of 2.5 years. Currently working on the 2022 event series.
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Art Director / Sr. DesignerJuliana Johnson Design
- Los Angeles, United StatesFreelance
Created branding, spatial, print, and digital design projects for clients like Nike, Exposition Park, Toshiba, Casamigos Tequila, GEARYS Beverly Hills, Ketel One, Amazon, Beautycounter, and more.
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Skills
- Print Design
- Art Direciton
- Photography
- Editorial Design
- Book Deisgn
- Graphic Design
- Conceptual Development
- Photo Curation
- Spatial Design
- Detail Oriented
Education
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BFA Graphic DesignArtCenter College of Design
- Pasadena, United States
Awards
Cannes Lion - Silver, Integrated OutdoorTBWA\ Media Arts Lab
Apple TVClio - Bronze, Out of HomeTBWA\ Media Arts Lab
Apple TV