Appleton Estate 50 Year Old Rum
Appleton Estate 50 Year Old Jamaican Reserve was the world’s oldest rum. Created to celebrate 50 years of Jamaican Independence, the rum has a very exciting story from which to draw inspiration and create a design that is a jewel in the Wray and Nephew rum portfolio.
It was decided early on in the process that the most impressive result would come from a crystal bottle, this would command a sense of celebration. The bottle was inspired by the shapes of the existing bottles in the portfolio but designed to very clearly be a cut above and suggestive of the exquisitely smooth and precious quality of the rum.
Each bottle comes packaged in a very luxurious piano finished case with gold inlaid details. Lined with and exquisite leather feel custom print cloth and accompanied with a commemorative booklet Appleton Estate Jamaican reserve is worthy of its $5000 price tag, recognised as one of the most expensive rums in the world.
The typography was kept elegant and refined, etched into the bottle and flooded with gold it’s a captivating. The symbol of the facing doctor birds was created using all of the national elements of Jamaica – flowers, flags, fruit, trees and birds all feature in the icon, a symbol of Jamaica and its transformation over 5 decades. Every bottle is individually numbered and limited to only 800 bottles.
Project Tags
Companies
SevenSeren.design
- Design
