About me

Passion for creating infatuating brands through stories that resonate and connect with people. I thrive on creating beautiful designs that differentiate in busy markets. Take a concept, nurture it, refine it and moving it into production - so rewarding. I’m driven by a desire to create strong brands and identities that thrive both on and off pack. Nurturing brands as ambassador through packaging and graphic design and supporting with digital and online communications, websites, copy writing, art direction and photography. My style consistently demonstrates an affinity to the more luxury side of consumer goods like drinks, tobacco, lifestyle brands and fragrance with eye-for detail that can make all the difference in visually busy markets.

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Projects

• HYBO2Hyperbaric Oxygen Therapy has become a very fashionable and effective treatment for anything from temporary revitalisation to speeding up injury repair. The product is not cheap and a brand built around such a scientific service required specialist branding skills that frame the process to appeal to a luxury lifestyle evangelist and those able to afford alternative therapy treatments.
• Global Redesign Finlandia VodkaA redesign brought about by the need to increase the label size and to enhance the vodka’s story. The brave idea here was to put ice and purity at the heart of the design. By lowering the branded label I was able to showcase an artistic interpretation of the ice water as previously explored by Finnish artist Tapio Wirkkala. This felt to be in keeping and maintaining the crafted artistic expression of the brand. The ice appears to flow and come alive as the bottle turns making this a captivating
• Ffin EyewearFfin meaning border or boundary is a luxury bespoke eyewear brand from Anna Lewis. These unique designer frames are beautiful fashion statements and described as contemporary cool.
• Onetaqwa Ramadan CalendarLuxury Packaging WINNER! I worked with OneTaqwa to design the world’s finest Ramadan Calendar. The project was brought to me at a very early stage with the client having a basic concept and many ideas, the challenge was to draw them all together and create something that was both culturally authentic and as impressive as it was engaging.
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  Appleton Estate 50 Year Old RumAppleton Estate 50 Year Old Jamaican Reserve was the world’s oldest rum. Created to celebrate 50 years of Jamaican Independence, the rum has a very exciting story from which to draw inspiration and create a design that is a jewel in the Wray and Nephew rum portfolio.
• Dà Mhìle Organic GinThis brand redesign for Dà Mhìle spirits was an opportunity to tell the story of organic spirits from Wales by conveying the qualities of its origin, Celtic crafting, and the unique relationship between land and location.

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Work history

Creative DirectorSevenSeren.design
Jul 2022London, United KingdomFreelance

Skills

• Packaging Design
• Drinks
• Brand Creation
• Branding Design
• After Efects
• Typography Design
• Illustration
• Label Design
• Design Agency
• Luxury Branding

Awards

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Best Presentation Packaging - Luxury Packaging AwardsLucas Luxury Packaging
Winner of the best presentation packaging for the OneTaqwa Ramadan Calendar packaging design and production.