AR Sports Therapy - Brand Identity & Social Campaign

Arshad approached me to create a sports therapy brand that focused on a business model built around the power of social media. Together we built a brand that stimulates ideas of freedom of movement and full-body protection. The brand needed to stand out within a crowd of Instagram posts and promote a service around bringing athletes back up-to peak performance. My thoughts instantly fell towards retro football programmes and team crests. One of the main industry’s the brand operates within. Refined geometric shapes promote ideas of flexibility while the bold and angular Brik font provides a feeling of energy akin to a winger ready to set off on a goal-scoring run.