Johnathan Pell is a Leeds, UK based creative who specialises in Design & Art Direction. His sole focus is the solving of creative problems through considered research, concept development and a bespoke process centred around the brief at hand.
His practice has communicated clear messages and solved creative problems for a spectrum of clients. From established international brands to brave startups he has delivered full-service design solutions that cover - art direction, illustration, branding and design strategies.
Projects
- Automotive Brand Identity & StationaryThe guys at DH & JS trading asked me to create a brand that would stand out from the often cold and disconnected content seen within automotive retail. With involvement in a bread and butter industry what you see is often what you get. It quickly became clear there was room for an injection of colour, personality and customer connection. The brand strategy centred itself around a mechanical, connective logotype that transformed into a suite of icons that spoke of what the company sold. Creatin
- Tobacco Rd - American Beer Bar Brand Identity & Suite of AssetsBark&Bite were approached by the Sandinista group and tasked with the opening of a new bar in Leeds. The brief saw me create a bar brand with an American attitude that managed to avoid the current stars & stripes, NFL and sports bar cliché. Tobacco Rd is a brand that emerges from the thick smoke of 1920s speakeasies. A brand built around deception talks about the trickery that unfolded within such establishments. My logotype nods towards metal pressed street signs and can sit solo or pair u
- AR Sports Therapy - Brand Identity & Social CampaignArshad approached me to create a sports therapy brand that focused on a business model built around the power of social media. Together we built a brand that stimulates ideas of freedom of movement and full-body protection. The brand needed to stand out within a crowd of Instagram posts and promote a service around bringing athletes back up-to peak performance. My thoughts instantly fell towards retro football programmes and team crests. One of the main industry’s the brand operates within. R
- RAW Sauce - West Indian Hot Sauce Brand Identity & Packaging DesignBen approached me to create the RAW Sauce brand from scratch. From the name to the identity we aimed to capture the colour and authenticity of West Indies cuisine. A brand with nothing to hide heroes the sauce ingredients from the outside in. Contrasting angles and soft geometric illustrations talk about complex, contrasting flavours as bold colours and patterns nestle amongst GT America's angular typeface.
- Crescent Coffee - Brand Identity, Illustration & Packaging DesignCoffee is a drink consumed globally for a world of reasons. Maybe it lifts you up in the morning? Or keeps you going through the night? Does a dark, rich roast follow the final course of your dinner party? Or maybe you just want a lighter, easygoing blend to accompany you with your new book. From naming through to brand & packaging design I gave life to Crescent Coffee. A star like serif logotype that rises like the sun nestles upon bespoke Procreate illustrations. Illustrations that complem
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Work history
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Designer & Art DirectorJAR Post
- Manchester, United KingdomFreelance
DesignerKode Media
- London, United KingdomFreelance
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Skills
- Art Direction
- Illustration
- Animation Direction
- Film Direction
- Graphic Design
- Branding
- Logo Design
- Logo Animation
- Creative Direction
- Typography
Education
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(BA hons) Graphic DesignLeeds College of Art
- Leeds, United Kingdom
Obtained 1st Class honours in Graphic Design.
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Foundation Diploma in Art and DesignWakefield College
- Wakefield, United Kingdom
Obtained a Distinction within a Foundation Diploma in Art & Design.
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Awards
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Peterloo Massacre ExhibitorPeople's History Museum
Work featured within an exhibition that paid commemorations and marked 200 years since the Manchester Peterloo Massacre.Squarespace Feature & InterviewIt's Nice That
It's Nice That featured my website, an interview around my practice and a selection of projects on there Squarespace Submit Saturdays monthly feature.+ Show more