Tobacco Rd - American Beer Bar Brand Identity & Suite of Assets

Bark&Bite were approached by the Sandinista group and tasked with the opening of a new bar in Leeds. The brief saw me create a bar brand with an American attitude that managed to avoid the current stars & stripes, NFL and sports bar cliché. Tobacco Rd is a brand that emerges from the thick smoke of 1920s speakeasies. A brand built around deception talks about the trickery that unfolded within such establishments. My logotype nods towards metal pressed street signs and can sit solo or pair up with the brand's adaptable hand asset. An asset that visualises the trickery of the prohibition period. From the crafting of bootleg liquor to ideas of deception through sleight of hand card tricks.