Role : Assistant Creative
Agency Credit to Wonderland Agency
Provide an appropriate platform to showcase AW16 collections for all of Arcadia's seven brands. Incorporate various digital and social elements into the event as well as a tangible takeaway for guests creating a lasting memory of the event and ultimately strengthening their affinity with the UK's largest fashion retailer.
Designed a chic and contemporary modular showroom that juxtaposed the historic London venue perfectly. Highlights included an on-trend Aura Photo Booth which captured guests' naturally occurring electric field. The resulting rainbow is said to reveal a person’s aura! Guests left feeling inspired by the experience with many of them sharing their auras on social media.