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Arcadia AW16 Press Day

Arcadia AW16 Press Day
Role : Assistant Creative
Agency Credit to Wonderland Agency
Objectives & Strategy
Provide an appropriate platform to showcase AW16 collections for all of Arcadia's seven brands. Incorporate various digital and social elements into the event as well as a tangible takeaway for guests creating a lasting memory of the event and ultimately strengthening their affinity with the UK's largest fashion retailer.
Results
Designed a chic and contemporary modular showroom that juxtaposed the historic London venue perfectly. Highlights included an on-trend Aura Photo Booth which captured guests' naturally occurring electric field. The resulting rainbow is said to reveal a person’s aura! Guests left feeling inspired by the experience with many of them sharing their auras on social media.

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