Arcadia AW16 Press Day

Arcadia AW16 Press Day
Role : Assistant Creative
Agency Credit to Wonderland Agency
Objectives & Strategy
Provide an appropriate platform to showcase AW16 collections for all of Arcadia's seven brands. Incorporate various digital and social elements into the event as well as a tangible takeaway for guests creating a lasting memory of the event and ultimately strengthening their affinity with the UK's largest fashion retailer.
Results
Designed a chic and contemporary modular showroom that juxtaposed the historic London venue perfectly. Highlights included an on-trend Aura Photo Booth which captured guests' naturally occurring electric field. The resulting rainbow is said to reveal a person’s aura! Guests left feeling inspired by the experience with many of them sharing their auras on social media.

Team Credits

Elizabeth Parker

  • Message
ConnectConnect
  • Founder of EP Studios Ltd
  •  

Companies

  • Wonderland Agency

    Wonderland Agency

    FollowFollow
    • Events

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Elizabeth Parker
Founder of EP Studios Ltd