Arcadia - Evans

  • lauren lynch
Services: Responsive Web Design Year: 2014-2015
Evans is a London-based plus sized women’s ready-to-wear store. The brand is passionate about making plus sized women feel fantastic and fashionable in what they wear. The Evans team works with fashion designers and plus sized ambassadors to make sure their product and content is relevant.
An Evans woman is strong, fun, sophisticated and daring. To reflect these qualities, the brand identity relies heavily upon a vibrant, bold colour palette and typefaces. These can be seen in the below designs for landing pages, homepages, emails, affiliate banners and social imagery. All design is mobile responsive and only includes shoppable product to improve CTR, AOV and conversion.