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lauren lynch

Digital Designer

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Projects

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About me

Freelance graphic designer available from the 26th of February. My past experience is in print and web design with my last two roles being focussed on email design and HTML. I’ve worked mainly for fashion companies including Harrods, Browns Fashion, Evans (Arcadia), and Pandora Jewellery but I’m open to work over all industries.

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Skills

  • Design
  • Illustrator
  • Web Design
  • Code
  • Coding Emails
  • Email Campaign
  • Print Design
  • Html
  • Adobe Create Suite
  • Screen Printing

Work history

Currently

Digital Designer

Browns Fashion

Aug 2017
  • London, United Kingdom
  • Full Time
  • As Digital Designer at Browns my responsibilities include:
 • Design and redesign and code all marketing and lifecycle emails. 
• Creating eye catching and effective digital designs that are easy to navigate, shop from and generate revenue. 
• Working with internal teams of Marketing, Creative, CRM and Performance Marketing to make sure the creative is on brand and delivered effectively. 
• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.

• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.

2017

Lead Email Deigner

Harrods

Sep 2015 - Aug 2017
  • London, United Kingdom
  • Full Time
  • As Lead Email Designer at Harrods my responsibilities include:

 • Redesign and code all marketing, transactional and lifecycle emails. • Managing email process from brief to scheduling and managing junior Email Designer. 

• Creating eye catching and effective digital designs that are easy to navigate and generate revenue. 

• Art Directing photoshoots for email content. 

• Working with internal teams of Marketing, Creative, ECRM, Production, VM and Social to make sure the creative is on brand and delivered effectively. 
• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.

2015

Digital Designer

Arcadia

Dec 2014 - Sep 2015
  • London, United Kingdom
  • Full Time
  • Digital Designer for Arcadia, working on the brand Evans. 
Responsibilities include:

 • Regular multichannel updates these include updating the homepages, landing pages, editorial features, emails, affiliate banners and designs for international sites (EU, US, & DE). Also updating social media campaigns, being involved in brand projects and photography styling and retouching. 

• Creating eye catching and effective digital designs that are easy to navigate and generate revenue. 

• Involved in campaign and creative photoshoots, art direction and post production. 

• Working with internal teams of Marketing, Creative, ECRM, Production, VM and Social to make sure the creative is on brand and delivered effectively. 
• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.

2014

Senior Artworker

Pandora Jewellery

Apr 2013 - Dec 2014
  • London, United Kingdom
  • Full Time
  • Responsibilities include: • Making all seasonal retailer adverts and web banners, event artwork and collateral for every store. This includes brochures, concertinas, postcards and VM. • Working closely with the VM team to make window graphics, in store banners and artwork to fit within the store layouts for each campaign. • Working closely with the eCom team to design multichannel updates these include updating the homepages, landing pages, editorial features, emails, affiliates and social media for each campaign. • Making sure the team works to strict brand guidelines and so the brand looks premium at all times.

2013

Graphic Designer

Melas Group

Sep 2010 - Apr 2013
  • Brentwood, United Kingdom
  • Full Time
  • Graphic Designer for Melas Group, working on the brands Jonathan Aston, Charnos, Levante. As well as private label for House of Faser, Long Tall Sally, Topshop, John Lewis and Tesco. Responsibilities include: • Design and create new packaging concepts, stickers, flyers, showcards, sales brochures, look books, presentations & to run the Jonathan Aston & Charnos websites, Facebook & Twitter accounts. • Organise photoshoots for the Jonathan Aston & Charnos brands, this involved casting models, preparing the products for the shoot, art directing and retouching to a high standard. • In 2012 I had the exciting opportunity to work with the Knitwear designer Mark Fast on his collaboration with Jonathan Aston. I designed the logo, packaging and lookbooks and helped to organise and run the launch party.

Education

2010

BA (hons) Graphic Design

Southampton Solent

Sep 2017 - Sep 2010
  • Southampton, United Kingdom