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lauren lynch

lauren lynch

Digital DesignerColchester, United Kingdom
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lauren lynch

lauren lynch

Digital DesignerColchester, United Kingdom
Professions
  • Graphic Designer
  • Art Director
  • Digital Artist
LevelSenior
About me
Freelance graphic designer available from the 26th of February. My past experience is in print and web design with my last two roles being focussed on email design and HTML. I’ve worked mainly for fashion companies including Harrods, Browns Fashion, Evans (Arcadia), and Pandora Jewellery but I’m open to work over all industries.
PostsProjectsExperienceTeam
Projects
  • VRBO
    VRBOHOMEAWAY & VRBO ARE HOLIDAY HOME RENTAL COMPANIES UNDER THE EXPEDIA GROUP. HOMEAWAY IS A GLOBAL BRAND WHILE VRBO IS A US BRAND SO MOST CREATIVE IS DESIGNED FOR BOTH COMPANIES. LAUREN DESIGNED AND ART DIRECTED EMAILS, LANDING PAGES AND INSTAGRAM STORIES FOR BOTH BRANDS ENCOURAGING TRAVELLERS TO BOOK DIFFERENT HOLIDAY TYPES. SKI VIP WAS A WINTER CAMPAIGN WHERE TRAVELLERS COULD WIN A LUXURY STAY IN A MOUNTAIN LODGE FOR 20 PEOPLE AND FULL USE OF A PRIVATE SKI MOUNTAIN IN AMERICA. THE LOOK AND FEEL
  • Circle Styling
    Circle StylingCIRCLE STYLING IS A SHOPPING PLATFORM WHICH FEATURES THE BEST OF BOTH UP-AND-COMING AND ESTABLISHED PREMIUM BRANDS, TARGETING MILLENNIAL AND GEN-Z SHOPPERS TO BUILD A LOYAL AUDIENCE BASED UPON PERSONAL SERVICE AND EASE OF PURCHASE. THE LOGO NEEDED TO BE CLEAN, CLEAR AND EASILY READABLE OVER IMAGES AND TEXTURES FOR SOCIAL MEDIA, ADVERTISING AND PACKAGING. WITH THIS IN MIND LAUREN DESIGNED THE CLEAN LOGO IN A CIRCLE TO REPRESENT THE COMMUNITY OF LOYAL FANS WITHIN THE CIRCLE. LAUREN DESIGNED THE
  • Magpie and London
    Magpie and LondonMAGPIE AND LONDON IS A LIFESTYLE BRAND WITH A STORE IN ST IVES, CORNWALL AND AN E-COMMERCE WEBSITE. LAUREN WAS BRIEFED TO DESIGN THE BRAND IDENTITY AND E-COMMERCE WEBSITE. THE BRANDING FEATURES BRUSHSTROKES AND SUNSET SHADES WHICH HAVE FORMED THE BRAND'S VISUAL IDENTITY, WHILE THE WEBSITE FOCUSES ON SHOWING THE RANGE OF STOCK ALONG WITH LIFESTYLE IMAGES.
  • Little Dancer
    Little DancerLITTLE DANCER IS A MELBOURNE STYLE CAFE BUT SITUATED IN LINZ, AUSTRIA. THE CAFE OPENED IN 2019 SERVING LOCALLY SOURCED, SEASONAL FOOD WITH A FRIENDLY COSY ATMOSPHERE. THE BRANDING FOR LITTLE DANCER NEEDED TO BE FUN, BRIGHT AND PAIRED WITH THE NAME. LAUREN STARTED WITH THE DANCING FOLK, ONCE THIS ILLUSTRATION WAS FINALISED AND PAIRED WITH THE TEXT THE BRANDING FELL INTO PLACE WITH THE TAGLINE, LOVE FOR COFFEE, PASSION FOR FOOD. HERE THE LOGO IS SHOWN IN THE CAFE AND ACROSS DIFFERENT MERCH AND T
  • FLB Brickwork
    FLB BrickworkFLB BRICKWORK WANTED A RESPONSIVE WEBSITE THAT SHOWCASED THEIR MOST RECENT WORK AND THE BUILDING SERVICES THEY OFFER CUSTOMERS. LAUREN DESIGNED ALL ELEMENTS OF THE WEBSITE AND ART DIRECTED A STILL LIFE PHOTO SHOOT. THE BRAND IDENTITY RELIES HEAVILY UPON A BOLD COLOUR PALETTE FROM THE LOGO AND STRONG TYPEFACES. THE NEW WEBSITE HAS IMPROVED THE CUSTOMER EXPERIENCE, CTR AND INQUIRY RATE.
  • DOLGANI
    DOLGANIDOLGANI IS A LONDON-BASED LUXURY FASHION BAG BRAND WITH A HIGH END AESTHETIC. LAUREN ART DIRECTED, PHOTOGRAPHED AND RETOUCHED THEIR MOST RECENT PHOTOSHOOT AND HAS USED THE IMAGES TO DESIGN THEIR SPRING SUMMER 2020 LOOKBOOK.
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Work history
    Browns Fashion logo
    Browns Fashion logo
    Digital DesignerBrowns Fashion
    London, United KingdomFull Time
    As Digital Designer at Browns my responsibilities include:
 • Design and redesign and code all marketing and lifecycle emails. 
• Creating eye catching and effective digital designs that are easy to navigate, shop from and generate revenue. 
• Working with internal teams of Marketing, Creative, CRM and Performance Marketing to make sure the creative is on brand and delivered effectively. 
• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.

• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.
    Harrods logo
    Harrods logo
    Lead Email DeignerHarrods
     - London, United KingdomFull Time
    As Lead Email Designer at Harrods my responsibilities include:

 • Redesign and code all marketing, transactional and lifecycle emails. • Managing email process from brief to scheduling and managing junior Email Designer. 

• Creating eye catching and effective digital designs that are easy to navigate and generate revenue. 

• Art Directing photoshoots for email content. 

• Working with internal teams of Marketing, Creative, ECRM, Production, VM and Social to make sure the creative is on brand and delivered effectively. 
• Taking offline creative and turning it into online creative, building user experience across the website (mobile, desktop and app), emails, social and affiliates and making sure all artwork is on brand.
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Skills
  • Design
  • Illustrator
  • Web Design
  • Code
  • Coding Emails
  • Email Campaign
  • Print Design
  • Html
  • Adobe Create Suite
  • Screen Printing
Education
    S
    S
    BA (hons) Graphic DesignSouthampton Solent
     - Southampton, United Kingdom