Circle Styling

  • lauren lynch

CIRCLE STYLING IS A SHOPPING PLATFORM WHICH FEATURES THE BEST OF BOTH UP-AND-COMING AND ESTABLISHED PREMIUM BRANDS, TARGETING MILLENNIAL AND GEN-Z SHOPPERS TO BUILD A LOYAL AUDIENCE BASED UPON PERSONAL SERVICE AND EASE OF PURCHASE. THE LOGO NEEDED TO BE CLEAN, CLEAR AND EASILY READABLE OVER IMAGES AND TEXTURES FOR SOCIAL MEDIA, ADVERTISING AND PACKAGING. WITH THIS IN MIND LAUREN DESIGNED THE CLEAN LOGO IN A CIRCLE TO REPRESENT THE COMMUNITY OF LOYAL FANS WITHIN THE CIRCLE. LAUREN DESIGNED THE MAIN CIRCULAR LOGO AND ALSO A STICKER AND THE LOGO IN LINE FORM FOR DIFFERENT USES. AS THE LOGO IS BOLD AND SIMPLE THE BACKGROUND IMAGES CAN BE BRIGHTLY COLOURED, FEATURE DIFFERENT TEXTURES AND BE QUITE BUSY. THE PACKING DESIGNS ARE CLEAN AND COST EFFICIENT WHILE THE BRAND ESTABLISHES ITSELF.