VRBO

HOMEAWAY & VRBO ARE HOLIDAY HOME RENTAL COMPANIES UNDER THE EXPEDIA GROUP. HOMEAWAY IS A GLOBAL BRAND WHILE VRBO IS A US BRAND SO MOST CREATIVE IS DESIGNED FOR BOTH COMPANIES. LAUREN DESIGNED AND ART DIRECTED EMAILS, LANDING PAGES AND INSTAGRAM STORIES FOR BOTH BRANDS ENCOURAGING TRAVELLERS TO BOOK DIFFERENT HOLIDAY TYPES. SKI VIP WAS A WINTER CAMPAIGN WHERE TRAVELLERS COULD WIN A LUXURY STAY IN A MOUNTAIN LODGE FOR 20 PEOPLE AND FULL USE OF A PRIVATE SKI MOUNTAIN IN AMERICA. THE LOOK AND FEEL FOR THIS CAMPAIGN WAS LUXURY SO THE COLOUR PALLET USED COMBINED GOLDEN AND DARK TONES WITH MINIMAL PHOTOGRAPHY.