Arcadia Fashion Festival

Arcadia’s in-house fashion festival celebrated the launch of AW18 for each brand. The festival included guest speakers, workshops and giveaways. The approach was to highlight the AW fashion trends by using new brand imagery and careful colour choices. The graphic style chosen, inspired by brutalism, uses rules and a constant grid to bring consistency between each artwork, allowing each to work as a standalone or grouped together.

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Jagjit Choda
Graphic designer