Archie´s is an important restaurant chain in Colombia. Most of their clients are kids, so the brand has developed an exclusive sub-brand identity for them. In collaboration with an interdisciplinary team, we created characters that communicate the main philosophy of the restaurant: the importance of family and tradition. Thus, we created the "Archie´s Family" for teaching values to kids and go further than just entertaining them.
Our Challenge
Most of the activities for kids at restaurants only give them an ephemeral entertainment (being at the playground, giving them a toy) while they are at the restaurant. Our goal was to make the difference between the experience for kids at Archie´s and the rest of the restaurants.
The Solution
"Archie´s Family" character design to communicate more effectively with the kids, and teach them about the importance of consuming healthy food and taking care of the environment while playing games and activities that will contribute to their psychosocial development
Work developed in collaboration with Ana Sánchez