Arctic Refuge, Step In, Step Up - The Wilderness Society

How do you get audiences to protect a place they will never visit? We transported 9000 people in NY, SF, and DC to the Arctic Refuge, immersing them in the beauty of the land without actually being there. With carefully placed mirrors replicating the vastness of the land, lush permafrost under audience's feet, and breezes filled with the scent of peat, audiences created their own personal memories of the land currently at risk. All tour dates sold out, 3800 voicemails to legislators recorded on the spot, and 1400 commitments to take action. A lot of photos were taken too!