Art and technology driven Senior Strategist crafting next generation digital and experiential marketing campaigns. From conceptualizing 7-figure immersive experiences, to creating viral social content with zero ad spend, my skills are rooted in developing relationships with audiences in ways that intrigue and entertain.
I also love to DJ and am obsessed with Filipino food.
Projects
- Arctic Refuge, Step In, Step Up - The Wilderness SocietyHow do you get audiences to protect a place they will never visit? We transported 9000 people in NY, SF, and DC to the Arctic Refuge, immersing them in the beauty of the land without actually being there. With carefully placed mirrors replicating the vastness of the land, lush permafrost under audience's feet, and breezes filled with the scent of peat, audiences created their own personal memories of the land currently at risk. All tour dates sold out, 3800 voicemails to legislators recorded
- Windows 1.11 - Microsoft & NetflixTo digitally leverage the fandom for Stranger Things into brand love for Microsoft, fans were blasted to the past to 1985, the year that both the first Windows was released, and the year that Stranger Things season 3 takes place. Microsoft social channels mysteriously promoted vintage 1980's Windows ads, but this time for Windows 1.11. The retro software was made available for all to download, which quickly reveals to have been infected by the 'upside down'. Audiences were went on a digital jour
Work history
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Senior Creative StrategistBrandwidth
New York, United StatesFull Time
Applying a focus on new technologies, methodologies, and tools, Brandwidth Innovation tackles human-centric innovation & disruption challenges for clients like the United Nations, Nike, Apple, DOW, Disney, and the British Government. Brandwidth is a member of the Next 15 Communications Group.
Senior in the six-person NYC office, which accounted for nearly 20% of global Brandwidth revenue despite accounting for less than 4% of the global staff size. Global brainstorm lead for conceptualizing experiential campaigns.
Key Accomplishments:
Forged the connection between an international governing body and a leading Mixed Reality HMD platform, for a brand partnership to prototype state of the art digital tools for remote collaboration in the age of COVID-19 and climate change.
Designed concepts and managed technology and design teams to win a six-figure contract with an industry-leading energy brand, for an AR app that delivers an immersive experience to users digitally in their own homes. I led the Creative Direction for the app that uses Artificial Intelligence to recognize common household objects, which trigger Augmented Reality effects.
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Creative Strategistfuture colossal
- New York, United StatesFull Time
Future Colossal is an experiential innovation lab based in NYC. Founded with a mission to create immersive experiences for commercial and artistic purposes, we explore the boundaries of technology, art, and design.
Earned the company $1 million of revenue (with potential growth to $1,425,000 from pending expansion of won proposals) through winning proposals in the span of 4 months. 76% of revenue was from new business.
Company thought-leader on cultural trends and experience economy insights.
Designated lead for brainstorms and creative conceptualization.
Proven track record of intuitive experience design, simplifying the user journey for otherwise complex activations that use innovations such as AR/VR/MR, lidar, robotics, and multi-sensory immersion.
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Skills
- Creative Strategy
- Concept Development
- Creative Direction
- Experiental Marketing
- Insight Analysis
- Adobe Photoshop
- Digital Strategy
- Storytelling
- Social Strategy
- Pitch Development
Education
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Bachelor of Arts (BA) McGill University
- Montreal, Canada
Major in Psychology, Double Minors in Marketing and Communications Studies
Awards
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Finalist - Digital Experience and Design (Gold Silver and Bronze TBA)DSF’s Apex Awards At DSE
Finalist in Experiential Design & Planning, for The Arctic Refuge Experience. Step In. Step Up.
Brand: The Wilderness Society
Partner agency: DoSomething Strategic
Multi-sensory sold out immersive experience that transported thousands of people in NY, SF, and DC to the Arctic Refuge. The challenge was to inspire audiences to protect a place without actually visiting it in person. It resulted in all tour dates sold out, 3800 voicemails to legislators recorded on the spot, and 1400 commitments to take action.
https://www.futurecolossal.com/arcticrefugeE
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Gold in Best Combination of Event Technologies (B to C)Event Marketer’s Experience Design and Technology Awards
Gold in Best Combination of Event Technologies (B to C), with the Camp Know Where Campaign
Brand: Netflix, Stranger Things Season 3
Partner agency: Wasserman
To digitally leverage the fandom for Stranger Things into brand love for Microsoft, fans were blasted to the past to 1985, the year that both the first Windows was released, and the year that Stranger Things season 3 takes place. Microsoft social channels mysteriously promoted vintage 1980's Windows ads, but this time for Windows 1.11. The retro software was made available for all to download, which quickly reveals to have been infected by the 'upside down'. Audiences were went on a digital journey to unlock secrets from the new season, play retro mini games, uncover easter eggs, and hack into secret organizations.
The Windows 1.11 game was downloaded by 67k people, and played 95,000 times over 1.1 million minutes
https://www.futurecolossal.com/microsoft-windows-111+ Show more