Windows 1.11 - Microsoft & Netflix
To digitally leverage the fandom for Stranger Things into brand love for Microsoft, fans were blasted to the past to 1985, the year that both the first Windows was released, and the year that Stranger Things season 3 takes place. Microsoft social channels mysteriously promoted vintage 1980's Windows ads, but this time for Windows 1.11. The retro software was made available for all to download, which quickly reveals to have been infected by the 'upside down'. Audiences were went on a digital journey to unlock secrets from the new season, play retro mini games, uncover easter eggs, and hack into secret organizations.
The Windows 1.11 game was downloaded by 67k people, and played 95,000 times over 1.1 million minutes