A copywriting project entailing rewriting the entire descriptive text of the client's existing website and writing descriptions of each clothing collection and garment produced. Descriptions were made appealing to potential customers while remaining keyword-heavy and SEO-optimised.
Example text:
"Ardita Fashion is a latex clothing brand founded by Italian designer Barbara Sandri. Having moved to the Netherlands in 2004, Barbara discovered latex in 2009 and after two years of experimenting, Ardita Fashion was launched.
Though latex has long been considered a staple material in fetish clothing, Barbara's knowledge of fashion brings an elegance to her collections that ensures the wearer feels stylish and sexy whether in a fetish environment or attending a mainstream event. Her garments are tailored and flattering to the figure- even suitable as both daywear and eveningwear!
Each collection by Ardita Fashion features a signature applique design unique to that range and the garments often feature extra details such as cut-outs, pleating and piping. These additional touches ensure potential for the use of many colour combinations.
Ardita Fashion also specialises in custom designs! Recognising that if you dare to wear latex clothing, you deserve to feel unique and beautiful; Barbara can design you something truly special, lending her signature style to your ideas and personality! Just get in touch via the contact form for a discussion.
We ship worldwide so you can buy pieces online through this website, or visit one of our retail points where the staff can help and advise you. "
