Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and the facial recognition technology will tell you your fate based on your facial expressions. For the first time bespoke facial recognition software understands a grimace vs a smile, a “yuk” vs a “yum”.
Not only that, Marmite’s new web app also understands and recognises the complexity of emotion between your love and hate for the sticky stuff, rating it from 0 to 100%.
The new technology builds on the Microsoft Emotion API that recognises the facial expressions of people across a set of eight emotions; including anger, contempt, disgust, fear, happiness, neutral, sadness and surprise. Creative digital agency AnalogFolk has built a bespoke algorithm to convert these eight emotions into a sliding scale of love and hate.