When asked about what things people know about Argentina, the most common responses have been good meat & wine, good football, and Tango dancing. However, there is so much more to this vibrant, energetic, creative, diverse country and its people. For example, because of the massive amounts of immigration of people from all over Europe to Argentina, our customs and our language have been significantly influenced and shaped by these different cultures and merged into what we like to call today castellano.
This campaign aims to highlight the quirkiness of our language and entice people to learn its intricacies, as it is rather beautiful and humorous. To make wanting to learn a new language more enticing I have taken inspiration from the traditional typography and art style Fileteado Porteño.