Arlo & Jacob - Brand Creation

  • Mark Hubbard

Arlo&Jacob’s ambition was to compete with the new breed of furniture e-tailers, as well as more established retail brands. The sofa sits at the heart of the home and the campaign art direction focused on this sentiment; the sofa as a stage that captures a rich mix of life’s moments. In above the line executions, the focus was on these ‘real’ moments, both intimate and playful. In broader brand collateral, people were still at the heart of the message, but the focus shifted to moments of craft and the expertise of those that designed and made the furniture. This sense of craft present in their products is reflected in the warmth and character of the bespoke brand marque and identity, with a typographic attention to detail that feels both classic and contemporary.