Mark Hubbard Freelance Art Director + Lead Brand Designer | The Dots

Mark Hubbard

Freelance Art Director + Lead Brand DesignerLondon, United Kingdom
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Mark Hubbard

Freelance Art Director + Lead Brand DesignerLondon, United Kingdom
About me
An art director and lead brand 
designer with over 15 years experience, primarily focused on fashion and lifestyle brands. Creating integrated national and global advertising campaigns, brand identities, moving image and digital content.
  • LEVI'S - Performance Denim 2019
  • Arlo & Jacob - Brand Creation
    Arlo&Jacob’s ambition was to compete with the new breed of furniture e-tailers, as well as more established retail brands. The sofa sits at the heart of the home and the campaign art direction focused on this sentiment; the sofa as a stage that captures a rich mix of life’s moments. In above the line executions, the focus was on these ‘real’ moments, both intimate and playful. In broader brand collateral, people were still at the heart of the message, but the focus shifted to moments of craft a
  • EASTPAK - Various
    Seasonal look books and Travel campaign
  • EASTPAK - SS16 Campaign
    Eastpak had lost ground to the more trend focused brands of Fjallraven and Herschel, and needed to put some visual distance between themselves and the lifestyle led imagery of their competitors. Eastpak’s product principles focus on reductive design. 
A pared back and bold art direction was developed that reflected this simplicity, along with the creative and colour rich heritage of the brand. For the 2016 campaign we ‘owned the back’. Universally simple and flexible for all markets. Brand con
  • Mr Porter - Brand Campaign 2016
    The brief was to develop an integrated campaign that would bring the experience of shopping on to life, highlighting it as the first choice for men across the globe looking for style solutions. The solution was not to change what the brand was saying, but how it was saying it. This was done by bringing the shopping experience to the fore, delivering more product and service information, whilst retaining 
Mr Porter’s aspirational messaging. The creative celebrated the characteristic
  • Perry Ellis - SS18 Campaign
    Perry Ellis needed to cut through a crowded market and remind people of who they were and what they stood for. Whilst most other brands only focus on what a man looks
like in his clothes, Perry Ellis focuses on what he’s able to 
do in them. With Perry Ellis, it’s more than just ‘fashion’. 
It’s about style that adapts and facilitates their customer’s needs. The SS18 campaign focused on the versatile and adaptive wardrobe that Perry Ellis offers, building on the ‘Life Ready’ brand positioning a
Projects credited in
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Work history
    Head of DesignODD
     - Union St, London SE1, UKFull Time
    I led all aspects of the agency’s design output, leading the creative output and art direction for global ad campaigns with through the line thinking. Creating brand identity systems, treatments and on set direction of brand and campaign film content, seasonal retail and activation roll out, along with the day to day running of a design team that included digital designers, junior creatives, 3D designers and senior art directors.
    Art DirectorYellowdoor (now Portas)
     - Torrington Pl, Fitzrovia, London, UKFull Time
    Senior position in a vibrant creative studio. Responsible for concept, art direction and design across a range of clients. Managing teams and leading projects from brief to delivery. Interpreting strategies into great creative solutions, art directing, managing and delivering campaigns independently. Producing high quality creative ideas and seeing them through to completion, while overseeing. inspiring, nurturing and helping develop junior members of the team.
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  • Graphic Design
  • Branding
  • Art Direction
  • Photoshop
  • Logo Design
  • Print Design
  • Indesign
  • Creative Direction
  • Illustrator
  • Typography
    BA(Hons) Graphic DesignKingston School of Art & Design
     - Kingston upon Thames, United Kingdom