Mr Porter - Brand Campaign 2016

The brief was to develop an integrated campaign that would bring the experience of shopping on mrporter.com to life, highlighting it as the first choice for men across the globe looking for style solutions. The solution was not to change what the brand was saying, but how it was saying it. This was done by bringing the shopping experience to the fore, delivering more product and service information, whilst retaining 
Mr Porter’s aspirational messaging. The creative celebrated the characteristics and services that make
Mr Porter truly unique and a cut above the rest. 
These virtues were brought to life with the charm and 
wit that is at the heart of the Mr Porter brand.