Perry Ellis - SS18 Campaign

  • Mark Hubbard

Perry Ellis needed to cut through a crowded market and remind people of who they were and what they stood for. Whilst most other brands only focus on what a man looks
like in his clothes, Perry Ellis focuses on what he’s able to 
do in them. With Perry Ellis, it’s more than just ‘fashion’. 
It’s about style that adapts and facilitates their customer’s needs. The SS18 campaign focused on the versatile and adaptive wardrobe that Perry Ellis offers, building on the ‘Life Ready’ brand positioning and focusing on effortless transitions from one part of his day to the next. The Work and Play campaign was rolled out across rich media, social, print and OOH formats, and the art direction elevated the style credentials of the brand.