Show Media managed a series of round-table discussions for Armani – the first four in Beijing, London, Cannes and Milan – at which leading figures in fashion and the public eye engage in a conversation that is simultaneously tweeted to the Armani Tweetwall. The panel includes the editors of both Vogue and GQ, as well as leading style bloggers, actors and sportspeople, and members of the public are encouraged to get involved by tweeting their comments and questions using the #ArmaniTweetTalks hashtag.
I was responsible for managing the the initial conception of topics and panelist research, to the production of the 'live' tweeting and management of the client